Key Topic: Innovativeness

Running head: DB1

Discussion Board 1

Liberty University

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Key Concept

Organizations must strive for excellence in innovativeness, as it is essential to

profitability as well as to their survival. Organizations typically develop their ideas through their

research and development branch. While there is no one central definition of innovation, it can

be described as creation, ownership, or consumption of newness (Roehrich, 2004). Innovative

ideas may spark a revolution or subsequently they may sink an established organization.

Individuals who understand innovation can realize what the future holds. Organizations and

individuals who can appreciate where their industry is headed and what needs are present can

present innovative ideas to keep their company and themselves in a successful position. I enjoy

reading about innovative ideas, new gadgets, and fresh ideas and how they can make my life

easier and simpler. I hope in researching this topic, I find out why I enjoy it so much.

Comparison

Most of the commonalities of innovativeness include how products and services search

for the newness, novelty, or even a fresh take on an existing product or service. Binder (2013)

describes how innovativeness and well-being can have positive and negative effects on one

another such as happiness and sustainability.

While some organizations see innovations and creativity as a gimmick to increase sales,

other organizations see it as a way to create flexibility in their advertising. Some brands that

produce products that are already thought of as innovative by the consumers tend to engage in

advertising tactics that can smooth over consumers and win their loyalty (Barone, & Jewell,

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2013). These firms can typically outmaneuver those organizations that do not have that same

type of consumer perception.

Still, Panayides, & Venus Lun, (2009) detail how trust plays an important relationship in

regards to innovation in the supply chain. They describe how trust and “openness to new ideas

that promote administrative efficiencies and adoption of new process technologies will culminate

in an improvement of supply chain performance” (Panayides, & Venus Lun, 2009, p. 38).

Trust, flexibility, as well as newness, novelty, and freshness can all provide a positive

outlook on innovativeness. Individuals and organizations with these qualities and attributes have

the fundamentals to understanding innovativeness.

Article Summary

Trust is an important aspect of everyday life. In our personal lives we trust the people we

interact with, identifying on a personal level with others. This is no different in the business

world, however the stakes are much higher. In the field of supply chain management, trust is key

to success. In supply chain management, individuals and organizations are constantly interacting

with each other on at least a daily basis. Trust has been identified as a forecaster of positive

performance. When an individual feels he or she can trust another individual or organization,

that individual will usually have a higher performance. The trust however must be reciprocal. In

order for a successful supply chain management to work, both parties must trust and rely on the

other to not only honor their agreements, but also provide products and services that meet or

exceed their customer’s expectations.

Trust is a foundation for innovativeness and supply chain performance. Managers have

identified that through innovation, they are able to develop solutions to their business problems

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promoting future success. High levels of trust allow firms and organizations to focus on more

important aspects of the business such as strategy, competitiveness, and cost reduction. Without

trust in the supply chain, individuals and organizations would likely spend their time and efforts

overseeing their partnerships to ensure satisfactory products and services. This would have a

negative effect on their profitability, as innovativeness and creativity would start to fall.

Biblical Integration

In the Book of Romans, Paul the Apostle wrote, “And do not be conformed to this world,

but be transformed by the renewing of your mind, that you may prove what is that good and

acceptable and perfect will of God” (Romans 12:2, New King James Version). It is important for

us to understand that we should not be constrained by what is around us, but rather seek

knowledge of the Lord. With this knowledge we will be able to renew our minds and be

reminded of what the will of our Lord is.

Again in the Book of Luke, it is written, “And Jesus increased in wisdom and stature, and

in favor with God and men” (Luke, 2:52, New King James Version). As we seek the knowledge

of the Lord, we will increase in our wisdom and stature and we will be in the graces of our Lord.

Peter writes in the 2 Peter, “Knowing this first of all, that no prophecy of Scripture comes

from someone's own interpretation. For no prophecy was ever produced by the will of man, but

men spoke from God as they were carried along by the Holy Spirit” (2 Peter, 1:20-21, New King

James Version). As we increase our wisdom of the Lord, we are to also understand that the

prophecy of the Scripture comes from the Lord, not other man. Man will only speak the will of

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our Lord and not create it. As we spread the will of our Lord, we should always keep in mind

that it is the words of our Father and not us.

Application

Innovativeness is everywhere; it is in our daily lives even if we don’t know it. It is in the

form of technology to how we purchase products and services. All around us organizations are

researching and developing new ideas and products, all to make our lives easier and more

efficient. Every few months a new personal media device is marketed to consumers. This

device is in the form of a cell phone enables us to have the world at our fingertips. Organizations

are constantly upgrading their product and services to allow us to do more, only faster. As

consumers look for the new product, the novelty in a gadget, or the freshness in a revamped

product, we are inviting innovation in our lives.

Annotated Bibliography

Barone, M. J., & Jewell, R. D. (2013). How brand innovativeness creates advertising flexibility.

Journal of the Academy of Marketing Science, 42(3), 309-321. Retrieved from

http://link.springer.com.ezproxy.liberty.edu:2048/article/10.1007%2Fs11747-013-0352-7

This article discusses the rationale behind creating flexibility in the advertising sector.

Organizations that exhibit innovativeness to their consumers typically have advertising models

that are generally more accepting than those firms whose company does not appear to be

innovative. These studies show that these innovative firms can avoid the adverse consequences

associated with negative advertising. These studies provide managers with information to

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formulate successful marketing and advertising strategies. These strategies are based on the

consumer’s perception of their organization and allow for the risk versus reward model of

implementation. Once the brand’s status has been identified, managers may be able to make a

successful decision to their marketing strategy.

Binder, M. (2013). Innovativeness and subjective well-being. Social Indicators Research, 111(2),

561-578. Retrieved from

http://search.proquest.com.ezproxy.liberty.edu:2048/docview/1314096862?pq-

origsite=summon

This article details how well-being of an individual and organization is in relation to innovation.

Innovation, such as new products and services can create an increase in income as well as new

opportunities for technologies to emerge. This article indicates that economic growth is a

common factor in increasing an individual’s well-being. The study also recognizes the

consequences of innovation. The authors describe the negative effects on the environment as

well as how certain innovations can effect employment. As innovations increase and make jobs

easier, there is a trend that shows employment in certain fields decreasing as a result.

Nasierowski, W., & Arcelus, F. J. (2012). What is innovativeness: Literature review. Foundations

of Management, 4(1), 63-74. Retrieved from

http://search.proquest.com.ezproxy.liberty.edu:2048/docview/1544416332?pq-

origsite=summon

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This article describes what innovativeness is and how is effects the population. Nasierowski and

Arcelus discuss in their article the effectiveness of studies of innovativeness and how their

results are measured. One of the problems identified in the article is that there is no concise

definition of innovation. Without a definition, the authors argue that there cannot be a

quantification of the results. Nasierowski and Arcelus attempt to discern between the differences

between rich and poor countries and how they make attempts at innovation. The authors identify

congestion and weak economies of scale as the leading cause for failed innovations.

Panayides, P. M., & Venus Lun, Y. (2009). The impact of trust on innovativeness and supply

chain performance. International Journal of Production Economics, 122(1), 35-46.

Retrieved from

http://www.sciencedirect.com.ezproxy.liberty.edu:2048/science/article/pii/S09255273090

0142X 

This article defines how trust plays an important part in innovation. In this article, Panayides and

Venus Lun (2009) define innovation as an “innovation refers to any incremental or radical

change embodied in product and process and includes change in value activities such as service

and administration” (p. 37). The authors identify that trust is fundamental to both innovativeness

as well as supply chain management however; innovativeness is only fundamental to the

performance of supply chain management. The authors agree that innovation is typically

anticipated as the key method for increasing the performance of the organization.

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Roehrich, G. (2004). Consumer innovativeness: Concepts and measurements. Journal of

Business Research, 57(6), 671-677. Retrieved from http://ac.els-

cdn.com/S0148296302003119/1-s2.0-S0148296302003119-main.pdf?_tid=90f4f59e-

f48c-11e5-97cb-

00000aacb35d&acdnat=1459132207_2dc7924f54633705d3760b922e9b7f70

In this article, the author identifies the consumer innate innovativeness and its effects. Roehrich

(2004) defines innate innovativeness as “predisposition to buy new and different products and

brands rather than remain with previous choices and consumer patterns” (p. 671). This article

also details the consumers “need” to purchase new products. Roehrich identifies these “needs”

as stimulation needs, independence, novelty, and uniqueness. In this article, the author also

contrasts the innate and the actualized innovativeness and why it is important.

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