Business Innovation Project

Outline and Rubric

Internal Report to the CEO

Proposal of New SBU

10 points: Cover sheet, Table of Contents with page numbers, all pages numbered, headings for all sections, proper spelling, grammar, and capitalization.

A. Executive Summary (10 points)

a. Introduce Company

b. Introduce Idea/SBU

B. Company Overview (10 points)

a. History

b. Current Situation

c. Financial Status (include financial statement found through secondary research)

C. New Idea – Strategic Business Unit (20 points)

a. Outline of Idea (clear, concise, complete)

b. Production of Product/Service

c. Operations (where, when, how)

D. Marketing (10 points)

Marketing Mix (4Ps) ; include E-marketing, web presence; social media.

E. Human Resource Implications for New SBU (10 points)

a. Management model

b. Personnel (can you use current or will expansion be necessary)

F. Financial Implications (10 points)

Estimate of potential revenue (make sure to use proper terms)

G. Global Business Implications (10 points)

How will this apply to the company’s global market; include cultural aspects.

10 points: Proper Citations (at least five)

Total points: 100

Note: Concepts and terminology from all chapters should be included.