INNOVATION DB

Prior to beginning work on this discussion forum,

· Read the weekly lecture.

· Read the  DargeanGrix Business Scenario    Download DargeanGrix Business Scenariodocument.

· Read the following:  Intangible Assets: They’re Not What You Think They Are (Links to an external site.) ,  Intangible Values: The Building Blocks of Purpose  (Links to an external site.) ,  28 Examples of Intangible Things  (Links to an external site.) , and  Selling Intangibles: How to Sell What the Customer Can’t See. (Links to an external site.)

· Read the  Intangible Benefits (Links to an external site.)  entry.

· While not required reading, the  An Intangible Example    Download An Intangible Exampledocument may be useful.

In Week 1, you examined several perspectives on the concept of innovation and identified some of the areas of an organization in which opportunities for innovation were likely to exist. This week, consider the intangibles that are a part of every organization. After reviewing the  DargeanGrix Business Scenario    Download DargeanGrix Business Scenariodocument, identify at least three intangible elements found in the scenario. Explain why you believe they are intangibles, and describe how you would go about assigning value to those elements. Your initial post should be a minimum of 300 words.

https://www.cfo.com/accounting/2016/07/intangible-assets-theyre-not-think/

https://brm.institute/intangible-values/

https://simplicable.com/new/intangible-things

https://www.greenbiz.com/article/selling-intangibles-how-sell-what-customer-cant-see

https://www.isixsigma.com/dictionary/intangible-benefits/