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Innovation.docxw05a1 - Innovation and Competitive Analysis
Summary
Click the linked activity title to access this assignment.
Text
Overview
From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways
forward for the company. In addition, you will examine the competitive environment and discuss
frameworks for evaluating various strategies for the company.
Instructions
Write a 3–5 page paper in which you:
1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the
textbook) to perform a competitive analysis of the company’s industry. Support your response.
2. Select at least two innovative and technology trends that the company or its competitors
introduced. Next, examine the feasibility and expected market impact of the trends you
selected. Provide a rationale for your response.
3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its
recent development. Provide support for your response.
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
4. Give your opinion as to whether the company’s organizational structure supports or impedes its
ability to innovate and be a successful company. Justify your answer.
5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct a competitive analysis of technology trends, company resources and capabilities,
and organizational structure for future innovation in a given industry.
Scoring Guide
Use a framework of your choice (for example,
Porter’s Five Forces of Competition from the
textbook) to perform a competitive analysis of
the company's industry. Support your
response. 20 %
Unacceptable
Did not submit or did
not use a framework
of your choice (for
example, Porter’s
Five Forces of
Competition from the
textbook) to perform a
competitive analysis
of the company's
industry. Did not
submit or did not
support your
response.
Needs Improvement
Partially used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company's industry.
Partially supported
your response.
Competent
Satisfactorily used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company's industry.
Satisfactorily
supported your
response.
Exemplary
Thoroughly used a
framework of your
choice (for example,
Porter’s Five Forces
of Competition from
the textbook) to
perform a competitive
analysis of the
company's industry.
Thoroughly supported
your response.
Select at least two innovative and technology
trends that the company or its competitors
introduced. Next, examine the feasibility and
expected market impact of the trends you
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
selected. Provide a rationale for your
response. 25 %
Unacceptable
Did not submit or did
not select at least two
innovative and
technology trends that
the company or its
competitors
introduced. Did not
submit or did not
examine the feasibility
and expected market
impact of the trends
you selected. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially selected at
least two innovative
and technology trends
that the company or
its competitors
introduced. Partially
examined the
feasibility and
expected market
impact of the trends
you selected. Partially
provided a rationale
for your response.
Competent
Satisfactorily selected
at least two innovative
and technology trends
that the company or
its competitors
introduced.
Satisfactorily
examined the
feasibility and
expected market
impact of the trends
you selected.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly selected
at least two innovative
and technology trends
that the company or
its competitors
introduced.
Thoroughly examined
the feasibility and
expected market
impact of the trends
you selected.
Thoroughly provided a
rationale for your
response.
Assess the company's situation (for example,
its capabilities, resources, and so on)
regarding its recent development. Provide
support for your response. 20 %
Unacceptable
Did not submit or did
not assess the
company's situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development. Did not
submit or did not
provide support for
your response.
Needs Improvement
Partially assessed the
company's situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development. Partially
provided support for
your response.
Competent
Satisfactorily
assessed the
company's situation
(for example, its
capabilities,
resources, and so on)
regarding its recent
development.
Satisfactorily
provided support for
your response.
Exemplary
Thoroughly assessed
the company's
situation (for example,
its capabilities,
resources, and so on)
regarding its recent
development.
Thoroughly provided
support for your
response.
Give your opinion as to whether the
company's organizational structure supports
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
or impedes its ability to innovate and be a
successful company. Justify your answer. 20 %
Unacceptable
Did not submit or did
not give your opinion
as to whether the
company's
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Did not submit or did
not justify your answer.
Needs Improvement
Partially gave your
opinion as to whether
the company's
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Partially justified your
answer.
Competent
Satisfactorily gave
your opinion as to
whether the
company's
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Satisfactorily justified
your answer.
Exemplary
Thoroughly gave your
opinion as to whether
the company's
organizational
structure supports or
impedes its ability to
innovate and be a
successful company.
Thoroughly justified
your answer.
Three references. 5 %
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than 6 errors
present.
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
