Project on an Organic Food Restaurant
Project Summary
The restaurant project is for Hotel organic, a medium-sized restaurant with its situation in the leafy suburbs of California. It offers a unique and trendy eat-out to have great food. Hotel Organic targets customers who maintain and those willing to start their organic food diet. The Restaurant will specialize in exclusive organic, ethnic cuisine. It will invest in chefs that can prepare an exceptional range of ethnic food recipes. It will have creative interior and exterior designs to attract customers for dates and usual meals. Hotel Organic is the ultimate project to start in California.
Project goals and objectives.
The goals of the project are very profit-oriented but still bring huge social impact to society. One of the goals of the project will be to provide a classic organic restaurant for people suffering from lifestyle diseases. Most people are terminally ill from eating over-processed foods, and those grown using a lot of artificial chemicals. These people and others need to maintain a healthy meal plan, especially those organically prepared. However, they cannot find such in the food outlets available. The Restaurant provides a line of tasty and healthy meals for such groups. Another goal of the hotel project is to target the increasingly high number of dieters in the city. Many people wish to maintain attractive bodies and have a strict check on their weight. They prefer to eat at home so that they prepare their intended meals (Kong, 2016).The Restaurant offers low carb healthy meals with a range of recipes of combined proteins and vegetables.
The objective of the project will include;
1. Having sales of half a million in the first year and more than a million in the second.
2. To be profitable in the second year.
The Restaurant will procure most of its products locally from the available organic farms. The move will save shipping and fuel costs. It will start by hiring a few locally available staff but with high expertise. The expectation is to increase the number with time. Additionally, the Restaurant buys its premises at instalment terms other than renting which reduces on the overall cost. With a startup of 200,000 dollars, Hotel organic can generate sales reaching half a million in the first year and more than a million in the second.
The Restaurant will offer high-quality services to its customers and extremely clean food. The accountant will ensure well keeping of financial records and provide financial advisory services. Hotel Organic aims to gain fame due to its unique line of services and menus. Overcrowded restaurants are not usually sassy. For this reason, there is a need to maintain a certain level of customers. Therefore, the rates for Hotel Organic are to go high to come up with premium rates affordable for only the number of customers we need. With these, Hotel Organic attain profitability at year two (Battiti and Brunato, 2019).
The management structure of the project
The project will use a functional organizational structure, according to speciality. The Restaurant will have a general manager, the finance manager, executive chef and head of hospitality. The general manager will oversee the day to day activities of the Restaurant, which include; hiring, training, and maintaining proper conditions of the Restaurant when it is open. The finance manager who will be a CPA will ensure appropriate financial controls and advice. They will also handle suppliers and other procurement necessities. The executive chef is the head chef. They will hire and train chefs, create menu items, help finance mangers to source and purchase foods and determine the prices for the meals. The head of hospitality will be responsible for the Restaurant’s dining area, waiting and welcoming the customers and handling the waiters (Battiti and Brunato 2019).
The Customers and Stakeholders
Hotel Organic will target the affluent older adults and the dieters who are usually women and young people. According to Song, Safari, and Mansori (2016), the older adults are generally associated with lifestyle diseases. In line with this and their age, need to maintain a very healthy and balanced diet. The Restaurant will offer uniquely delicious and healthy meals for them. The other group of customers are young people, and women want to keep their weight at bay. They may include commercial models, actors and actresses. They will have well prepared low-fat meals. The prime customers as they need these services and can afford them.
The main stakeholders in the Restaurant will be the owners and the community and the government. They are major internal stakeholders. The owners have financial investment on the project and require higher returns in the end. They have a lot of influence as they hire and fire employees which determines the personnel running the business for them. The community and the government need to be satisfied that the Restaurant is offering natural organic foods, and it is not a fraudulent business. The government will issue a license for the undertaking of such activity, and they may be stricter because it is targeting a particular group. They may recommend the Restaurant to the target groups. (Song Safari, and Mansori2016).
References
Battiti, R., & Brunato, M. (2019). Intelligent Management Systems in Hotels: Machine Learning Meets Optimization Heuristics. Numerical Computations: Theory and Algorithms NUMTA 2019, 163.
Kong, Y. (2016). Arts in the Hotel Industry: Bridging Creative and Financial Goals for a Twenty-First Century Experience. 16-33.
Song, B. L., Safari, M., & Mansori, S. (2016). The marketing stimuli factors influencing consumers’ attitudes to purchase organic food. International Journal of Business and Management, 11(10).
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