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Analyzing Rhetorical Strategies for Different Audiences

Purpose: ● analyzing + revealing how rhetors use strategies to

persuade expert and non-expert audiences.

NON EXPERT AUDIENCE TEXT

❏ JEAN M TWENGE ❏ - Professor of Psychology at San Diego State

University ❏ - Author of 130 scientific publication + 6 books

❏ - books: iGen: Why Today’s Super-Connected Kids Are Growing up Less Rebellious and More Tolerant, Less Happy- and Completely Unprepared for Adulthood.

❏ ARTICLE TITLE - Have Smartphones

Destroyed a Generation? ❏ PUBLICATION MEDIUM

- The Atlantic ❏ PUBLICATION DATE

- September 2017 Issue; Technology

❏ URL https://www.theatlantic.com/magazin e/archive/2017/09/has-the-smartphon e-destroyed-a-generation/534198/

What “Have Smartphones Destroyed a Generation?” Is All About

● TOPIC ○ how smartphones have

drastically impacted post-Millennials

○ Twenge analyzes how abrupt teen behavior and emotional states are around 2012

● METHODS ○ Twenge researches generational

data reaching back to the 1930s ○ Often communicated with the

iGen teenagers to grasp their lives.

● KEY FINDINGS ○ While iGen teenagers have more

leisure time, the more they spend time on screens leads to a higher risk of depression

○ Suicide rates are skyrocketing for teens who are spending over 3 hours a day

○ iGen teenagers: ■ do not hang out with

friends ■ not rushing to drive ■ less dating & sex ■ less sleep ■ more loneliness

❏ This article has a majority of facts, statistics and reason

- “Teens who spend three hours a day or more on electronic devices are 35 percent more likely to have a risk factor for suicide”

- “In 2011, for the first time in 24 years, the teen suicide rates was higher than the teen homicide rate”

- “Boys’ depressive symptoms increased by 21 percent from 2012 to 2015, while girls’ increased by 5- percent--more than twice as much”

Rhetorical Strategy #1

LOGOS

Rhetorical Strategy #2

Narration

❏ Often used this approach which recounts an event - “Curious, I asked my undergraduate students at

San Diego State University what they do with their phone while they sleep”.

- “I’ve observed my toddler, barely old enough to walk, confidently swiping her way through an iPad”.

- “The more I pored over yearly surveys of teen attitudes and behaviors, and the more I talked to young people like Athena, the clearer it became that theirs is a generation shaped by the smartphone…”

CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by

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