The Wright brothers outline

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Sample Outline for Informative Speech #2

Title: The Microbrewing World

Speaker: Kyle Haugsness, University of Oklahoma public speaking student

Specific Purpose: To inform my audience of the history and direction of the microbrewing industry.

Thesis Statement: While the history of microbrewing in America has been less than ideal, its recent exponential growth has enabled local microbreweries to thrive, giving you a chance to become a part of this growth.

Introduction

1. Attention-getter: Imagine, if you will, that you are sitting in your favorite chair this weekend, watching the NCAA basketball championships. You have pizza, potato chips, remote control, but you are missing something—a beer.

2. Establishment of ethos: The market for beer in this country has grown into a $2-billiona-year industry. The increasing population of beer drinkers has brought about a resurgence in the practice of microbrewing. In my hometown of Houston, I had the opportunity to brew a batch of my very own beer in a local brewery. It was an enriching experience.

3. Preview (each main point): First I would like to give a brief history of beer brewing, followed by a look at the explosion of the microbrewing industry and how you can participate.

(Transition—Now, I will describe the history of microbrewed beer.)

Body

I. The microbrewing industry has had a unique history that has hurt its growth at times, but it is now experiencing a surge in popularity.

A. The absence of spirits aboard the Mayflower may have given way to its docking, as one of the passenger’s journal states:“We could not now take time for further search or consideration, our victuals being much spent, especially our beer” (Johnson, 1996).

1. According to an article entitled “A Short History of Brewing in America” (Johnson, 1996), several of our forefathers took the liberty of cultivating the hemp plant, and many of them enjoyed a cold beer on occasion. William Penn, Samuel Adams,Thomas Jefferson, and even George Washington often drank their own home-brewed beverages.

B. The number of microbreweries steadily declined until the era of Prohibition. With the repeal of Prohibition, the number of breweries grew until they were forced out by competition and the nationalization of larger firms.

(Internal summary—In effect, the microbrewing industry has been down a rocky road, but in recent years it has regained popularity.)

(Transition—While the history of microbrewing has been dismal, the future looks very bright.)

II. Bronikowski (1996) notes that in 1995 the craft of microbrewing grew to a $2-billiondollar industry that increased 51 percent from the previous year.

A. According to David Edgar (1995), who is the director of the Institute for Beer Studies, microbrew drinkers tend to have a slightly higher education and median income.

B. Not only have sales figures been a testament to the industry’s growth but advertising budgets also paint a vivid picture. For example, Pete’s Brewing Company became the first specialty brewer to advertise nationally two years ago (Edgar, 1995).

C. The demand for fresh, new variety in the beer industry has given the small breweries a niche in the market that continues to grow unconditionally. Currently, there seems to be no indication that this trend will stop or slow down in the near future.

(Internal summary—The die-hard beer drinkers of the nation are speaking out and demanding more microbreweries.)

(Transition—The result of this incredible growth is that microbrewing has found a place in states like Oklahoma as well.)

III. Establishments such as the Bricktown Brewery, the Interurban Grille, and the Norman Brewing Company are local businesses with a profitable stake in the craft.

A. The lure of these restaurants’ beer often stems from their descriptive and curious names.

B. Although many microbreweries utilize various special ingredients, the primary components of beer are malt, hops, yeast, and water.

C. Changing each of the ingredients slightly gives each beer its own weight, flavor, color, and smell. With so many possibilities, it’s easy to see why the microbrewing industry is still growing.

D. Do-it-yourself kits that enable you to brew your own beer are now available for around $60. All you need are the appropriate ingredients, an instruction book, and the imagination to brew your very own award-winning beer!

(Internal summary—So, with the availability of local microbreweries and do-ityourself kits, an original handcrafted beer is within your reach.)

(Transition to conclusion—Allow me to cap this brief tour of the microbrewing world with a few final thoughts.)

0PART 2 Organizing and Structuring a Public Speaking Course

0PART 2 Organizing and Structuring a Public Speaking Course

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Conclusion

1. Summarize (overall theme) and review (each main point): I showed that the history of brewing beer in the United States has been unique and unpredictable. I then explained the tremendous expansion of the current microbrewing industry. And I briefly examined the basics of brewing, in addition to some of the local businesses that are making their unique beers available to the general public.

2. Tie to the introduction: So next time you’re channel surfing, or watching your favorite sporting event, don’t forget to wash down your pizza with your favorite microbrewed beer!

3. Creative concluding thought (end with impact): Finally, if you are of legal drinking age I encourage you to be adventurous and try some of the local brews.

References

Anderson. J. (1996). Recipe exchange. Beermasters, 4, 10–15.

Anonymous (1996, March 25). Create your own recipe. Retrieved from the World Wide Web: http://beermasters.com/byo/recipe.html.

Bronikowski, L. (1996, April 23). There’s no cap on microbreweries. The Rocky Mountain News, p. B1.

Edgar, D. (1995, June). Craft brewing: Fastest growth in the industry. The New Brewer, 13.

Johnson, A. (1996). A short history of brewing in America. New York: American.

Joseph, D. (1996, March 25). Sales Assistant, Professional Brewers, LLC. (405) 752–7380.