infographic

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Design

· Layout

· Color Scheme

· Fonts

· Layout is organized and uses consistent style

· Color scheme has visual appeal and works with content

· Fonts are legible and consistent

· Generally good layout

· Has minor inconsistency or one distracting element

· Color scheme clashes

· Layout could use improvement

· Two or more inconsistent elements

· Hard to read fonts

· Layout distracts from content

· Layout is disorganized, no obvious organization

· Layout distracts from content

· Color scheme is confusing

· No layout or scheme—just random elements, colors, and fonts

Content

· Terms, Facts

· Quantity of data

· Quality of data

· Appropriate terms, vocab, jargon defined and used

· More than enough data to make claims

· Data clearly demonstrate trend, claim, etc

· Data from good source

· One or two terms or jargon used incorrectly or without explanation

· Adequate amount of data

· Data demonstrate trend, claim, etc

· Data from good source

· Not enough terms, vocab, jargon

· Data is sparse

· Data might not not demonstrate the trend or claim

· Data from good source

· Lacking in appropriate terminology

· Not enough facts or data

· Data is from poor or questionable source

· No real data or facts are present

Clarity

· Makes a claim

· Efficiency

· Makes clear impression

· Claim, main idea is obvious and easy to understand

· No unnecessary graphics or visuals

· Infographic makes a good initial impression

· Claim, main idea is understandable

· No unnecessary graphics or visuals

· Claim, main idea is made

· Some graphics or visuals are unneeded

· Infographic makes a poor initial impression

· Confusing

· Claim, main idea is missing

Representation

· Design complements content

· Careful choice of visuals

· Data visualization matches content and claim

· Design elements are clearly informed by content

· Visuals show connection to content and create a visual flow

· Visualizations fit the data and the claim

· Design elements are clearly informed by content

· Visualizations fit the data and the claim

· Visualizations fit the data and the claim

· Design and visuals are at odds with the content or claims being made

· Design elements and visuals convey a meaning contrary to the intent