marketing and finance

[Final Assignment]

Written assignment ( essay) Activity brief [BRM211] – [RESEARCH METHODS I] Online campus

Professor: Dr. Angelos Vouldis [email protected]

Description • Give the potential title of your dissertation. You must research for finding your potential dissertation title. Check Topic 4: Choosing a Relevant Dissertation Topic Your title must be included. Theory (Digital Marketing, Strategy etc)+a problem (impact, development, implications) + industry+area Example

Impact of Service Quality for customer satisfaction in hotel industry in Spain

• Explain how you develop it. You must explain in detail around 250 words how and what was the criteria to select your specific title. Find relationship with your future career and your interesting area and why.

• Explain with a step-by-step approach how you will research your literature. Based on Topic 5: Literature Review you will explain in detail how we research the literature, which resources are available, what problems might be faced. This must be 250 words

• What is the EBSCOhost and how you can use it for your research? Explain with some examples how to find the EBSCOhost, how to use it and what kind of information are available to retrieve. This must be 250 words

Format This activity must meet the following formatting requirements:

• Font size 12

• Double-spaced

• [1200] words

• Harvard Referencing System

• pdf only

• Demonstrate the Harvard Reference System for different sources. Explain the Harvard Reference System, why you use it, how we use it for example what are the citation, what is the reference list etc. This must be 250 words

• What are Mind Maps?

• Explain what are the mind maps, check the Topic 5: Literature Review. How we develop a Mind map and what problem might be faced. This must be 200 words

• Prepare a draft Mind Map of the literature review for your dissertation Based on examples that you can find it in the Topic 5: Literature Review and also in the internet. You have to develop your Mind Map, a very draft Mind map, for the literature of your potential dissertation title which had been developed for the question 1. For example. If your title is related with the Service Quality, check the model which is related with the Service Quality and present it in a Mind Map

Goal(s) • Introduce students to academic research and writing

• Assist students to selecting a relevant research topic for investigation

• Provide guidance on how to conduct an efficient literature review

Due date Date: 19th July 2021 at 14.00h CEST

Weight towards final grade

This activity has a weight of [60]% towards the final grade.

Learning outcomes

• Understand: the intricacies of academic research and writing, the do’s and don’ts of academic investigation; the ethical consideration in research; as well as the EU Business School Dissertation Process

• Identify: what constitutes’ real’ business and management research?

• Apply: transfer skills developed in this course will be applied to any research conducted by the student; dissertation process; the mandatory Cases module at EU Business School; as well as in other courses requiring independent research work.

• Analyze: learn how break down and interpret data, information, and knowledge in the context of their research.

Assessment criteria

See Rubric Next Page

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)

Problem identification

The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations. Impact on company operations has been correctly identified. Thorough analysis of the issue is presented.

The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.

The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.

The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.

The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.

Information gathering

The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and relevant.

Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used. The student demonstrates coherent criteria for selecting information but needs greater depth.

The student correctly identified at least one information gap and found relevant information, but which was limited in scope. Some evidence of sound criteria for selecting information but not consistent throughout. Needs expansion.

An information gap was identified and the student found additional information to fill it. However, this was limited in scope. Weak criteria for the selection of necessary information.

Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.

Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.

The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.

The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.

The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.

The student used problem solving techniques to make appropriate decisions about complex issues. Relevant questions were asked and answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.

The student used problem- solving techniques to make appropriate decisions about simpler issues. The solution has limited benefit but does show understanding of implications of the decision. Alternatives were mentioned but not explored.

The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered. Alternatives were not offered.

The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.