Managing in a Global Economy

Managing in a Global Economy Fall 2019

Industry Assignment 1

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Industry Assignments !

• Industry assignments are about a sector • Industry assignments are not about a

company

• Industry assignments are not about a sector

in one country

• Industry assignments are about a sector globally

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Industry Assignments Aim !

• Industry assignments aims: • Think globally • Think across different disciplines • Start to grasp global versus local market structures

and dynamics

• Start to grasp analysis of investment opportunities both:

• Finished product • Supply chain !

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What I am looking for !

• I am looking for hard data • I am looking for numbers • I am not looking for – sales are big • I am looking for: • Sales are US Dollars billions • Profit are US Dollars billions

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Market Structure

• I am not looking for: • There are several leading companies • I am looking for: • 5 companies have 50 % of the sales • 10 years ago 10 companies had 50 % of

the sales

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Barriers to entry

• I am not looking for: • This is a difficult sector to enter • I am looking for: • This is a difficult sector to enter because of: • Massive investment required • Need for specialized knowledge • Scarce number of qualified personnel

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