individual assignment

Industry structure and competitor analysis

Maximum length: report 750 words (max) + appendix 1500 words (max) (excluding references)

Objective: Conduct an industry structure and competitor analysis.

Directions:

1. Select a company from the following options: Air New Zealand, Fletcher Building, Fonterra, Spark, or The Warehouse Group. 

2. Use industry and competitor analysis tools and techniques to analyse the industry structure and competitors of the company you choose.

3. Research data to support your analysis. Adopt a company-report style (vs academic-report style). Incorporate graphs and tables within the body of the document (instead of the appendix). Include the sources of information in the graph/table where the information is presented. 

4. In this report, you should highlight the most important industry structures and provide a detailed analysis of existing and/or potential competitors. The basis for selecting important factors and competitors should be your detailed analysis of the industry and competitors using appropriate tools and frameworks. Please note that in the report you should not explain the tools or frameworks but use them effectively and report on what you find/conclude using them.

5. Include the detailed analysis and the tools you use in the appendix.

6. The report should include:

A. Short introduction

B. Summary of the main findings of your analysis and the main insights (there will probably be subsections in this part)

C. Conclusion

D. Appendix

7. Footnotes are the preferred location for in-text references. Include a final list of references cited. This style is also referred to as the Chicago style. 

8. Refer to the rubric for guidance about how you will be assessed.

9. For guidance on where to find relevant data, please use the consult relevant databases.