Assignment 3 @ AUGUST 9th

The company is in the department store industry. It has multiple merchandise lines such as apparel, jewellery, and furnishings, etc. Discount department stores also operate in this industry and they offer or retail goods like department stores at a lower price. It retails apparel without significant amount of housewares or general merchandise, has central customer checkout and cash register facilities.

JCpenny vs. Macy’s

A major competitor for JCpenny is Macy’s. As you can see from the chart and tables that show the market share value in 2019, you can tell that Macy’s has a higher market share value than JCpenny. Also the market share value for JCpenny has been decreasing as you can see in the table since 2017, while the market share value for Macy’s has shown a gradual and constant increase. So Macy’s is outperforming JCpenny.

According to US industry (NAICS) report “Department stores in the US” which was reported by Jacqueline Hiner, JCpenny’s revenue for 2019 was 9468.2 US million dollars and its profit is 159.9 million US dollars. Macy’s revenue for 2019 was 19717.7 US million dollars and its profit is 1372.4 million US dollars.