DUSTRY AND COMPETITION ANALYSIS for a business plan

Name:

Last Name, First Name

Proposed Business Plan Title

The business is going to be a Saudi restaurant (Alaabsi’s Restaurant) that is going to be located in Ashland. The name is foreign, which makes it easy to remember. Furthermore, the name represents a Saudi name which encourages the responsibility of the business to work hard to build a good image of Saudi traditional food for customers by providing good services and tasty foods

Description of the Business Concept and justification for the need or desire for the business.

The restaurant will serve Saudi food such as Kabsa, Margog, and Areca etc., which represents the Saudi food for Americans and other nationalities. The restaurant will be ready to serve all people from different countries who want to eat Saudi food. There are no Saudi restaurants in Ashland which makes the restaurant unique in the area and available for people who like Saudi food or would like to try it. “Malas is one among a clutch of Middle Eastern entrepreneurs that are successfully persuading palates in the west and elsewhere to Arabic fare as healthy alternatives to fast foods and a worthy complement to other cuisines. Others include Saudi Arabia’s dates and gourmet foods company Bateel, Lebanese confectioner Patchi, and a Dubai-based shawarma chain Wild Peeta. The recent Gulfood event in Dubai drew 4,200 exhibitors from 110 countries, a record in its 26-year history.” (Wharton University, 2013). According to the article, Americans like Arabic food and Arabic restaurants are successful in the west. In addition, There are a lot of schools including Southern Oregon University and small business in Ashland, which bring people from surrounding areas to Ashland. People usually need to eat during their break by eating in a restaurant or taking their food from a restaurant to their work place. The restaurant will serve their needs by providing meals that are easy to carry

NAICS code and the industry description

The business belongs in the NAICS code 492210for restaurant meals delivery service. Local managers and local services.

“This industry comprises establishments primarily engaged in providing local messenger and delivery services of small items within a single metropolitan area or within an urban centre. These establishments generally provide point-to-point pick-up and delivery and do not operate as part of an intercity courier network”

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Provide a narrative of the Size, trend and maturity of the industry.

do not talk about my restaurant in this section. it is about the WHOLE industry in US, also use sources

Describing trends of the industry can include sourced information or data on the historical behavior of the industry in terms of volume, revenue generated, number of customers, etc. in the past, as well as the projected growth or decline of these numbers. When citing percent changes, be sure to include information on the basic unit of measure. Percent changes by themselves are not as meaningful.

Industry size – current numbers (what is) Industry trends – past behaviors (what was) and future behavior (what will be).

Discuss the Seasonality and sensitivity of the industry to economic cycle.

  do not talk about my restaurant in this section. it is about the WHOLE industry in US, also use sources 

Seasonality pertains to how the industry behaves during the different periods within each year (season) and whether or not this behavior (or pattern) is repeated year after year.

Understanding seasonal patterns in the industry will be important when you develop the sales projections, especially when the projections are done on a monthly, quarterly, or a portion of a year basis, for your BA 499 plans.

Sensitivity of the Industry to Economic Cycle – here you discuss how the industry reacts to, or is affected by the changes to the economy. Most industries react in a direct manner to economic cycles, some react in negative manner to economic cycles, some are not affected at all. For example, in the housing industry, sales and construction of new homes, and remodeling of existing homes react in a positive manner to industry cycles. That is, in times of good economic cycle, these types of activities will tend to grow.

Discuss the driving forces in the macro-environment (technological forces, socio-cultural forces, economic condition, political factors, environmental forces, and legal/regulatory factors)

talk about everyone in a separate paragraph, there is a picture in the attachment explains everyone. do not talk about my restaurant in this section. it is about the WHOLE industry in US,   

In discussing the driving forces, address all six factors and avoid writing about your company. This section is about the external environment, not your company. You must research and address all six of these trends. One paragraph will not cut it. This is a research-heavy portion of your paper. Do not write personal experience or opinions. Be sure to cite your sources.

What are the key factors for future success of the industry?

related to the section before it, Talk about two or three of them.... how to deal with it. do not talk about my restaurant in this section. it is about the WHOLE industry in US

Using the information you wrote above, identify the key factors your company must consider in order to thrive in this industry.

COMPETITION ANALYSIS

Chapter 8: The Competition (The Successful Business Plan)

Chapter 3,4,8 (Strategy Book)

List and discuss who your primary and secondary competitors are.

(there is no primary competitors because there is no Saudi restaurant, but there are secondary competitors List 5 of them, and talk about everyone and what do they serve and how is their services.. then, explain why do you feel that they are competitors)

Identify and discuss in general terms your expected primary and secondary competitors.

Heads up: Later, when you write your Target Market you will write a more detailed analysis of your market potential and conduct a SWOT analysis.

Conduct a competitive strength assessment.

Please read the instructions in the word document, there is  a picture in the attachment explain it. Talk about my restaurant now

Conduct a Competitive Strength Assessment similar to the one in your Strategy book. Summarize your assessment by identifying what differentiates your company against the competition. Why is your company unique or better than the competition in a way that matters to the consumer?

Discuss the Five Forces of Competition and relate how they affect your industry.

 Talk about everyone in a separate paragraph. There is a picture in the attachment explain it… also there is a link below that you can see. do not talk about my restaurant in this section,  it is about the WHOLE industry in US,,,

http://www.youtube.com/watch?v=mYF2_FBCvXw

What are your barriers to entry?

Talk about ( money: difficult to have the money to start a business, suppliers: how is difficult to find the ingredient for a Saudi restaurant, language: difficult to hire people who speak Arabic, License: the government might not give a license to start the business) you can talk about my restaurant