Business Strategy Game - Annual Report

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Industry_12_CIR_Year_152.csv
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North America Europe-Africa Asia-Pacifc Latin America
A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG
INTERNET Retail Price ($ per pair) 88 95 89 74 66 88 0 0 0 0 0 0 83.33 96.5 98 91 76 70 89 0 0 0 0 0 0 86.75 88 100 89 76 63 87 0 0 0 0 0 0 83.83 95 97 94 80 68.5 92.5 0 0 0 0 0 0 87.83
SEGMENT Search Engine Advert. ($000s) 10000 11000 9000 10750 7750 12500 0 0 0 0 0 0 10167 9000 5000 9000 11250 6000 6750 0 0 0 0 0 0 7833 3000 5500 7750 8000 6500 6250 0 0 0 0 0 0 6167 3000 8000 7750 9750 3500 7000 0 0 0 0 0 0 6500
Free Shipping 1 0 0 0 0 0 0 0 0 0 0 0 0.17 1 0 0 0 0 0 0 0 0 0 0 0 0.17 1 0 0 0 0 0 0 0 0 0 0 0 0.17 1 0 0 0 0 0 0 0 0 0 0 0 0.17
S/Q Rating (1 to 10 stars) 9.2 9 8.6 6.4 3.2 7.1 0 0 0 0 0 0 7.3 9.6 8.7 8.6 6.4 2.9 7.7 0 0 0 0 0 0 7.3 9.6 8.8 8.2 6.5 2.9 8 0 0 0 0 0 0 7.3 9.6 8.7 8.4 6.3 2.8 6.9 0 0 0 0 0 0 7.1
Model Availability 100 499.5 499.4 500 500 499.2 0 0 0 0 0 0 433 64.1 494.2 500 500 500 499.6 0 0 0 0 0 0 426 50 495.9 498.6 500 500 500 0 0 0 0 0 0 424 50 493.4 500 500 500 498.4 0 0 0 0 0 0 424
Brand Advertising ($000s) 17000 18000 18500 0 10000 25000 0 0 0 0 0 0 14750 19000 17000 16000 23000 16500 13000 0 0 0 0 0 0 17417 10000 21000 16500 24000 16500 20000 0 0 0 0 0 0 18000 9000 22000 17000 23500 17000 20000 0 0 0 0 0 0 18083
Celebrity Appeal 130 60 0 75 185 115 0 0 0 0 0 0 94 145 50 0 70 135 165 0 0 0 0 0 0 94 170 60 0 55 125 155 0 0 0 0 0 0 94 120 95 0 90 115 160 0 0 0 0 0 0 97
Brand Reputation (prior-year image) 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83
Online Orders (000s) 637 653 593 602 863 841 0 0 0 0 0 0 698 497 410 477 888 765 526 0 0 0 0 0 0 594 337 387 406 669 795 551 0 0 0 0 0 0 524 292 540 414 739 669 532 0 0 0 0 0 0 531
Pairs Sold (000s) 637 653 593 602 863 841 0 0 0 0 0 0 698 497 410 477 888 765 526 0 0 0 0 0 0 594 337 387 406 669 795 551 0 0 0 0 0 0 524 292 540 414 739 669 532 0 0 0 0 0 0 531
Market Share (%) 0.1521 0.1559 0.1416 0.1437 0.206 0.2008 0 0 0 0 0 0 0.167 0.1395 0.1151 0.1339 0.2492 0.2147 0.1476 0 0 0 0 0 0 0.167 0.1072 0.1231 0.1291 0.2127 0.2528 0.1752 0 0 0 0 0 0 0.167 0.0917 0.1695 0.1299 0.232 0.21 0.167 0 0 0 0 0 0 0.167
WHOLESALE Wholesale Price ($ per pair) 63 66 63 52.95 47 63 0 0 0 0 0 0 59.16 69 70 65 54.25 50 63 0 0 0 0 0 0 61.88 63 71 63 54.45 45 61 0 0 0 0 0 0 59.58 68 69 67 57 49 66 0 0 0 0 0 0 62.67
SEGMENT S/Q Rating (1 to 10 stars) 9.2 9 8.6 6.4 3.2 7.1 0 0 0 0 0 0 7.3 9.6 8.7 8.6 6.4 2.9 7.7 0 0 0 0 0 0 7.3 9.6 8.8 8.2 6.5 2.9 8 0 0 0 0 0 0 7.3 9.6 8.7 8.4 6.3 2.8 6.9 0 0 0 0 0 0 7.1
Model Availability 100 499.5 499.4 500 500 499.2 0 0 0 0 0 0 433 64.1 494.2 500 500 500 499.6 0 0 0 0 0 0 426 50 495.9 498.6 500 500 500 0 0 0 0 0 0 424 50 493.4 500 500 500 498.4 0 0 0 0 0 0 424
Brand Advertising ($000s) 17000 18000 18500 0 10000 25000 0 0 0 0 0 0 14750 19000 17000 16000 23000 16500 13000 0 0 0 0 0 0 17417 10000 21000 16500 24000 16500 20000 0 0 0 0 0 0 18000 9000 22000 17000 23500 17000 20000 0 0 0 0 0 0 18083
Rebate Offer ($ per pair) 5 5 5 3 5 5 0 0 0 0 0 0 4.7 5 5 5 5 3 5 0 0 0 0 0 0 4.7 4 5 5 5 5 5 0 0 0 0 0 0 4.8 5 5 5 5 5 5 0 0 0 0 0 0 5
Delivery Time (weeks) 2 2 2 2 3 2 0 0 0 0 0 0 2.2 2 2 2 2 3 2 0 0 0 0 0 0 2.2 2 2 2 2 2 2 0 0 0 0 0 0 2 2 2 2 2 3 2 0 0 0 0 0 0 2.2
Retailer Support ($ per outlet) 5250 2500 4750 0 2750 4500 0 0 0 0 0 0 3292 3500 1750 4500 4250 3000 4000 0 0 0 0 0 0 3500 1000 3000 5000 1250 4000 3000 0 0 0 0 0 0 2875 1000 3000 5000 1500 2000 3000 0 0 0 0 0 0 2583
Retail Outlets 2515 1226 2199 1642 1209 1736 0 0 0 0 0 0 1755 1528 1077 2305 1646 625 1451 0 0 0 0 0 0 1439 695 2353 2348 1555 1134 1218 0 0 0 0 0 0 1551 567 1641 2771 1267 569 1070 0 0 0 0 0 0 1314
Celebrity Appeal 130 60 0 75 185 115 0 0 0 0 0 0 94 145 50 0 70 135 165 0 0 0 0 0 0 94 170 60 0 55 125 155 0 0 0 0 0 0 94 120 95 0 90 115 160 0 0 0 0 0 0 97
Brand Reputation (prior-year image) 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83 73 97 82 80 80 85 0 0 0 0 0 0 83
Pairs Demanded (000s) 2466 2347 2776 2096 3239 2927 0 0 0 0 0 0 2642 1585 1714 2283 3346 2694 2240 0 0 0 0 0 0 2310 1037 1783 1929 2440 3020 2079 0 0 0 0 0 0 2048 947 2146 2173 2576 2650 1969 0 0 0 0 0 0 2077
Gained / Lost (due to stockouts) -185 12 67 51 79 -24 0 0 0 0 0 0 0 -92 30 40 59 48 -86 0 0 0 0 0 0 0 -72 11 12 16 19 13 0 0 0 0 0 0 0 -44 -12 13 15 16 12 0 0 0 0 0 0 0
Pairs Sold (000s) 2281 2359 2843 2147 3318 2903 0 0 0 0 0 0 2642 1493 1744 2323 3405 2742 2154 0 0 0 0 0 0 2310 965 1794 1941 2456 3039 2092 0 0 0 0 0 0 2048 903 2134 2186 2591 2666 1981 0 0 0 0 0 0 2077
Market Share (%) 0.1439 0.1488 0.1794 0.1354 0.2093 0.1831 0 0 0 0 0 0 0.167 0.1077 0.1258 0.1676 0.2457 0.1978 0.1554 0 0 0 0 0 0 0.167 0.0785 0.146 0.158 0.1999 0.2473 0.1703 0 0 0 0 0 0 0.167 0.0725 0.1713 0.1754 0.2079 0.2139 0.159 0 0 0 0 0 0 0.167
PRIVATE-LABEL Offer Price (max = $40.00) 32.99 34.5 0 31.4 35 32.5 0 0 0 0 0 0 49.16 38.99 38 0 35.69 41.1 0 0 0 0 0 0 0 51.88 31.99 30.5 0 30.44 32 32 0 0 0 0 0 0 49.58 42 36 0 30.9 32.7 32 0 0 0 0 0 0 52.67
SEGMENT S/Q Rating (min = 3.0 stars) 5.3 5 0 6.7 5 5.1 0 0 0 0 0 0 5 5.5 5 0 6.4 5 0 0 0 0 0 0 0 5 5.5 5 0 6.5 5 5 0 0 0 0 0 0 5 5.3 5 0 6.7 5 5 0 0 0 0 0 0 5
0.33333 0.33333 0.33333 0.33333
Pairs Offered (000s) 671 591 0 1044 278 670 0 0 0 0 0 0 2016 672 591 0 822 276 0 0 0 0 0 0 0 2016 388 640 0 1182 272 731 0 0 0 0 0 0 2202 589 640 0 1182 276 734 0 0 0 0 0 0 2202
Pairs Sold (000s) 671 0 0 672 0 670 0 0 0 0 0 0 3254 672 591 0 672 0 0 0 0 0 0 0 0 2361 388 640 0 734 0 440 0 0 0 0 0 0 3213 0 458 0 734 276 734 0 0 0 0 0 0 3421
Market Share (%) 0.333 0 0 0.333 0 0.332 0 0 0 0 0 0 2013 0.333 0.293 0 0.333 0 0 0 0 0 0 0 0 1935 0.176 0.291 0 0.333 0 0.2 0 0 0 0 0 0 2202 0 0.208 0 0.333 0.125 0.333 0 0 0 0 0 0 2202