Business Strategy Game - Annual Report

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Industry_12_CIR_Year_142.csv
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North America Europe-Africa Asia-Pacifc Latin America
A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG A B C D E F G H I J K L AVG
INTERNET Retail Price ($ per pair) 80 88 94 74 66 88 0 0 0 0 0 0 81.67 93 87 93 74 68.5 89 0 0 0 0 0 0 84.08 86 92 91 75 63 87 0 0 0 0 0 0 82.33 92 91 97 78 68.5 92.5 0 0 0 0 0 0 86.5
SEGMENT Search Engine Advert. ($000s) 10000 8000 7250 5000 8000 12500 0 0 0 0 0 0 8458 7000 5500 7250 7250 7500 6750 0 0 0 0 0 0 6875 1250 4000 6500 6500 7000 6250 0 0 0 0 0 0 5250 3000 5750 6500 7500 3750 7000 0 0 0 0 0 0 5583
Free Shipping 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0.17 1 0 0 0 0 0 0 0 0 0 0 0 0.17
S/Q Rating (1 to 10 stars) 8.6 8.8 8.5 6.3 3.2 7.6 0 0 0 0 0 0 7.2 8.5 8.6 8.5 6.4 2.9 8.2 0 0 0 0 0 0 7.2 7.8 8.6 8 6.4 2.8 8.2 0 0 0 0 0 0 7 8 8.2 8.2 6.3 2.7 6.7 0 0 0 0 0 0 6.7
Model Availability 99.8 492.7 497.6 500 500 498 0 0 0 0 0 0 431 68.4 488.2 499.9 500 500 495.4 0 0 0 0 0 0 425 89.1 487.6 497 500 500 500 0 0 0 0 0 0 429 67.7 476.2 500 500 500 496.7 0 0 0 0 0 0 423
Brand Advertising ($000s) 17000 16500 17000 0 18000 25000 0 0 0 0 0 0 15583 19000 16000 14500 20500 14000 13000 0 0 0 0 0 0 16167 10000 16000 15000 23000 21000 20000 0 0 0 0 0 0 17500 9000 16000 15500 22500 18500 20000 0 0 0 0 0 0 16917
Celebrity Appeal 70 135 0 0 245 115 0 0 0 0 0 0 94 100 120 0 0 180 165 0 0 0 0 0 0 94 70 115 0 0 225 155 0 0 0 0 0 0 94 55 185 0 0 180 160 0 0 0 0 0 0 97
Brand Reputation (prior-year image) 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79
Online Orders (000s) 467 606 421 417 1058 739 0 0 0 0 0 0 618 328 521 390 677 783 504 0 0 0 0 0 0 534 209 335 303 530 875 466 0 0 0 0 0 0 453 220 447 313 576 683 460 0 0 0 0 0 0 450
Pairs Sold (000s) 467 606 421 417 1058 739 0 0 0 0 0 0 618 328 521 390 677 783 504 0 0 0 0 0 0 534 209 335 303 530 875 466 0 0 0 0 0 0 453 220 447 313 576 683 460 0 0 0 0 0 0 450
Market Share (%) 0.1259 0.1634 0.1135 0.1125 0.2853 0.1993 0 0 0 0 0 0 0.167 0.1024 0.1627 0.1218 0.2114 0.2445 0.1574 0 0 0 0 0 0 0.167 0.0769 0.1233 0.1115 0.195 0.3219 0.1714 0 0 0 0 0 0 0.167 0.0815 0.1656 0.116 0.2134 0.2531 0.1704 0 0 0 0 0 0 0.167
WHOLESALE Wholesale Price ($ per pair) 55 63 67 52.95 47 63 0 0 0 0 0 0 57.99 66.27 62 66 53 49 63 0 0 0 0 0 0 59.88 61 65 65 53.45 45 61 0 0 0 0 0 0 58.41 65 64 69 55 49 66 0 0 0 0 0 0 61.33
SEGMENT S/Q Rating (1 to 10 stars) 8.6 8.8 8.5 6.3 3.2 7.6 0 0 0 0 0 0 7.2 8.5 8.6 8.5 6.4 2.9 8.2 0 0 0 0 0 0 7.2 7.8 8.6 8 6.4 2.8 8.2 0 0 0 0 0 0 7 8 8.2 8.2 6.3 2.7 6.7 0 0 0 0 0 0 6.7
Model Availability 99.8 492.7 497.6 500 500 498 0 0 0 0 0 0 431 68.4 488.2 499.9 500 500 495.4 0 0 0 0 0 0 425 89.1 487.6 497 500 500 500 0 0 0 0 0 0 429 67.7 476.2 500 500 500 496.7 0 0 0 0 0 0 423
Brand Advertising ($000s) 17000 16500 17000 0 18000 25000 0 0 0 0 0 0 15583 19000 16000 14500 20500 14000 13000 0 0 0 0 0 0 16167 10000 16000 15000 23000 21000 20000 0 0 0 0 0 0 17500 9000 16000 15500 22500 18500 20000 0 0 0 0 0 0 16917
Rebate Offer ($ per pair) 5 5 5 0 5 5 0 0 0 0 0 0 4.2 5 5 5 5 3 5 0 0 0 0 0 0 4.7 4 5 5 5 5 5 0 0 0 0 0 0 4.8 5 5 5 5 5 5 0 0 0 0 0 0 5
Delivery Time (weeks) 2 2 2 2 3 2 0 0 0 0 0 0 2.2 2 2 2 2 3 2 0 0 0 0 0 0 2.2 2 2 2 2 2 2 0 0 0 0 0 0 2 2 2 2 2 3 2 0 0 0 0 0 0 2.2
Retailer Support ($ per outlet) 5000 2000 4750 0 2750 4000 0 0 0 0 0 0 3083 3000 1250 4500 4250 3000 3000 0 0 0 0 0 0 3167 500 2000 5000 2500 4000 2000 0 0 0 0 0 0 2667 500 3000 5000 3500 2000 2000 0 0 0 0 0 0 2667
Retail Outlets 3178 1123 2486 1929 1403 2053 0 0 0 0 0 0 2029 1804 1053 2785 1518 698 1696 0 0 0 0 0 0 1592 777 2895 2783 1828 1139 1233 0 0 0 0 0 0 1776 618 1759 3179 1486 611 1241 0 0 0 0 0 0 1482
Celebrity Appeal 70 135 0 0 245 115 0 0 0 0 0 0 94 100 120 0 0 180 165 0 0 0 0 0 0 94 70 115 0 0 225 155 0 0 0 0 0 0 94 55 185 0 0 180 160 0 0 0 0 0 0 97
Brand Reputation (prior-year image) 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79 66 85 81 88 75 79 0 0 0 0 0 0 79
Pairs Demanded (000s) 2699 2245 2116 1823 3773 2638 0 0 0 0 0 0 2549 1507 2109 2114 2870 2565 2131 0 0 0 0 0 0 2216 742 1779 1679 2232 3171 1851 0 0 0 0 0 0 1909 750 1999 1866 2417 2616 1728 0 0 0 0 0 0 1896
Gained / Lost (due to stockouts) -365 115 108 93 -85 135 0 0 0 0 0 0 0 -37 133 133 180 161 -570 0 0 0 0 0 0 0 -171 138 130 173 -413 143 0 0 0 0 0 0 0 -87 16 15 20 21 14 0 0 0 0 0 0 0
Pairs Sold (000s) 2334 2360 2224 1916 3688 2773 0 0 0 0 0 0 2549 1470 2242 2247 3050 2726 1561 0 0 0 0 0 0 2216 571 1917 1809 2405 2758 1994 0 0 0 0 0 0 1909 663 2015 1881 2437 2637 1742 0 0 0 0 0 0 1896
Market Share (%) 0.1526 0.1543 0.1454 0.1253 0.2411 0.1813 0 0 0 0 0 0 0.167 0.1106 0.1686 0.169 0.2294 0.205 0.1174 0 0 0 0 0 0 0.167 0.0499 0.1674 0.1579 0.21 0.2408 0.1741 0 0 0 0 0 0 0.167 0.0583 0.1771 0.1654 0.2142 0.2318 0.1531 0 0 0 0 0 0 0.167
PRIVATE-LABEL Offer Price (max = $40.00) 44.67 30.5 0 0 34 33 0 0 0 0 0 0 47.99 46.01 41 0 39 36.5 39 0 0 0 0 0 0 49.88 45.27 31.5 0 30.49 38 32 0 0 0 0 0 0 48.41 48.67 36 0 35 30.5 0 0 0 0 0 0 0 51.33
SEGMENT S/Q Rating (min = 3.0 stars) 5 5 0 0 5 5 0 0 0 0 0 0 5 5 5 0 6.3 5 5 0 0 0 0 0 0 5 5 5 0 6.4 5 5.3 0 0 0 0 0 0 5 5 5 0 6.4 5 0 0 0 0 0 0 0 5
0.33333 0.33333 0.33333 0.5
Pairs Offered (000s) 392 690 0 0 272 600 0 0 0 0 0 0 1818 392 690 0 1118 273 392 0 0 0 0 0 0 1818 193 739 0 1675 276 585 0 0 0 0 0 0 1950 140 739 0 1774 276 0 0 0 0 0 0 0 1950
Pairs Sold (000s) 340 606 0 0 272 600 0 0 0 0 0 0 1954 0 547 0 606 273 392 0 0 0 0 0 0 2865 0 650 0 650 0 585 0 0 0 0 0 0 3468 0 699 0 975 276 0 0 0 0 0 0 0 2929
Market Share (%) 0.187 0.333 0 0 0.15 0.33 0 0 0 0 0 0 1818 0 0.301 0 0.333 0.15 0.216 0 0 0 0 0 0 1818 0 0.333 0 0.333 0 0.3 0 0 0 0 0 0 1885 0 0.358 0 0.5 0.142 0 0 0 0 0 0 0 1950