Industrial marketing paper on Google

· Choose a B2B company of your choice (please note that your chosen company will also be used for your final assignment).

· Across your two assignment you will develop an Industrial marketing plan.

· For assignment 1 you are required to develop the first part of the marketing plan and assignment 2 the final part.

· Perform a situation analysis identifying the following:

1. Product mix: i. Current product mix, product lines and individual products

2. Market analysis: i. Who are their current competitors

ii. PESTEL

3. Market segmentation i. Identify the segments that that they target (including the characteristics of each market segment).

4. Value proposition: i. Identify the value that the company aims to provide to each segment (which products are aimed at each segment and what the benefits

are to that segment)

5. Positioning: i. How do they position themselves in the market (and if relevant to each segment). How do they differentiate themselves through this

positioning from their competitors?

· Your Marketing Plan Part 1 should be uploaded in PDF format.

· Your table of contents should include:

1. Introduction/Background

2. Product Mix

3. Market analysis

4. Market segmentation

5. Value proposition

6. Positioning

7. References

Formalities:

· Wordcount: 1500

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 11 pts.

· Text alignment: Left.

· The in-text References and the Bibliography must be in Harvard’s citation style.