Ryanair

Students will be assigned an Integrative Case from the back of the textbook. The paper is an opportunity for you to express discussion points covered in class and develop and articulate original thoughts and views, as well as exhibit comprehension and understanding of course material. Students will write up a case by responding to specific questions that will require students to analyze the case using course content (theoretical models and tools). You should display an understanding of the strategic issue in a logical, well-supported written form and be prepared to discuss in class, if required. Maximum length is five (5) pages of single-space text with maximum of 1” margins (not including any supporting material within an appendix)