Individual Assignment

Wk 3 - Market Penetration Plan [due Mon]

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Assignment Content

1.

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Resource: Marketing Penetration Plan Grading Guide

Create a 700-word plan for market penetration of a 3-year period of time:

· Explain the major components of your marketing plan.

· Examine your distribution and pricing plans.

· Explain your business purpose.

· Explain your pricing strategy.

· Evaluate which type of advertising is the most beneficial to your business/product.

· Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.

· Explain whether it fits your image of your business.

· Determine whether your customers will need to be educated about your business/product.

· Explain whether you will need to hire a marketing expert.

Format your assignment consistent with APA guidelines.

Submit your assignment.

Resources

· Center for Writing Excellence

· Reference and Citation Generator

· Grammar and Writing Guides

· Learning Team Toolkit

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