Strategic Marketing Plan

Dr. Michael Latta

Individual Strategic Plan Rubric

MBA631 Marketing Strategy

Fall2019

Consultant Name: Industry:

Company: Competitor:

The case analysis is rated on how well you completed each of the assigned tasks below. Each of the 10 assigned task is worth 20 points

Task Score

EXECUTIVE SUMMARY

A summary of the DECISION SITUATION is provided /20

COMPANY DESCRIPTION/MISSION/VISION/VALUES/GOALS

Summary including financial and non-financial goals /20

CORE COMPETENCIES AND SITUATION ANALYSIS

A summary of FIRM STRENGTHS, WEAKNESSES, OPPORTUNITIES &

THREATS PROVIDED /20

COMPETITIVE ANALYSIS

A summary of THE MAJOR COMPETITOR IS PROVIDED /20

TARGET MARKET

IDENTIFIES THE MARKET SEGMENTS where the business model will succeed /20

MARKETING MIX

Product, Distribution, Promotion, Pricing Strategies /20

PROBLEM/OPPORTUNITY

Provides a CLEAR STATEMENT OF THE PROBLEM OR OPPORTUNITY /20

ALTERNATIVE SOLUTIONS

PROVIDES AT LEAST 3 solutions with their + and - elements /20

RECOMMENDED SOLUTION

A SUMMARY OF THE FINAL RECOMMENDATION including implementation

guidelines, impact statement, financial results are provided /20

PROFESSIONAL FORMAT

The assignment is presented in PROFESSIONAL FORMAT and business language

style /20

Total /200

The Strategic Plan is due no later than Midnight the last day of classes.