STRATEGY EXECUTION

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Analysis of the Strategy Execution and Strategic Risk Assessment of (Company Name)

Your Name:

Action Plan for the Research

Please complete your research for one of the following companies (UPS, Microsoft, Coca-Cola, McDonalds, Harley-Davidson, Southwest Airlines, Abbott, Marriott International) based on public information and address the questions in the Individual Company Q&A WORD template and use this deck to develop your PPT voiceover presentation.

Performance Profile of the Company (Corporate Purpose, HOLT metrics, Valens metrics)

Strategy of the Company

Strategic Risks of the Company

Strategic Risk Profile of the Company

Strategic Risks on the LEGO PAPA model

Balanced Scorecard Profile of the Company

Key Takeaways from your research

Deliverable: Please develop a voiceover PPT of your research using the slides in this template and post it on the D2L submission folder by August 10 at 12noon

Your PPT voiceover should be less than 10 minutes.

You can use your Individual Company Q&A WORD paper as your narrative for your PPT voiceover presentation. So it is recommended to complete the Individual Company Q&A WORD paper first and then use it to develop your PPT voiceover presentation.

1a. Corporate Purpose

Based on your research, please develop a statement of “Corporate Purpose” for the company.

You can quote how the company describes its corporate purpose as a start and then discuss it or further develop it.

Also, please use the following in helping you develop a statement of corporate purpose: “An effective statement of corporate purpose should answer the two-part question: 1. Why does the company deserve the commitment and support of its stakeholders, and 2. what unchanging principles guide management’s actions?” -Bartley Madden Journal of Applied Corporate Finance (2017)

1b. Describe the Performance Profile of the Company based on HOLT charts (insert HOLT charts)

1c.Describe the Performance Profile of the Company based on Valens Charts (insert Valens charts)

Apply the Strategic Risk Assessment Process to the Company

2a. Describe the Overall Strategy of the Company

1 Slide

Based on your reading of the book DRIVEN: Business Strategy, Human Actions and the Creation of Wealth and viewing the videos on Return Driven Strategy summarize the strategy of the organization as a first step for identifying the strategic risks faced by the company.

Which Tenets of Return Driven Strategy did the company excel?

Which Tenets did they miss or were not able to execute?

What recent events have created barriers for the company in executing its strategy?

3a. Describe the Strategic Risks of the Company

1 slide

Based on your readings in the course please develop a list of the top strategic risks faced by the company

Note: To assess strategic risk. use the Strategic Risk Management framework and diagnostics in the Strategic Risk Management Primer (see chapter 4 for diagnostics)

3b. Develop a High-Level Description of Strategic Risks (example)

KEY STRATEGIC RISK	Description of Risk
Customer Risk
Market Risk
Innovation Risk
Operations Risk
Brand Risk
Partnering Risk
Supply Chain Risk
Genuine Assets at Risk

Strategic Risk	Description of Risk	Likelihood	Impact	Velocity	Readiness	Priority
Operations Risk	Supply Chain Disruptions; Product Liability Events	Low	High	Fast		1
Reputation Risk	Damage to reputation caused by company actions and/or partner actions	Medium	High	Fast		2
Innovation Risk	Non-traditional competition & failing to fulfill changing customer needs	Medium	High	Slow		3
Customer Risk	Undiversified US customer base	Medium	High	Moderate		4
Sustainability Risk	Lack of green and eco-friendly products	Low	High	Moderate		5

4. Develop a Strategic Risk Profile of the Company (example)

5. Map the Strategic Risks on the LEGO PAPA Model

1 slide

Based on your reading of the article, “Strategic Risk Management at the LEGO Group” Strategic Finance (2012), please map the Risks of the company on the PAPA Model

Park

Adapt

Prepare

Act

6. Develop a Balanced Scorecard Profile of the Company

1 slide

Based on your reading of The Balanced Scorecard and Strategy Maps: A Primer for Management Teams please describe the performance measures you think would be most useful for the company in the four perspectives of the Balanced Scorecard

Financial Metrics

Customer Metrics

Internal Process Metrics

Learning (Innovation) & Growth Metrics

7. Summary and Conclusions

What are the key take-ways or "lessons learned" and conclusions or opinions from your research about the company.

As a potential investor, would you invest in this company today?

Analysis of the Strategy and Strategic Risk

of (Company Name)

Your Name: