Business project

I. Introduction / Current Situation – 20 points ______

A. Mission / Vision

B. Corporate Strategy (aka directional strategy)

C. Business Strategy (aka competitive strategy)

II. Corporate Governance – 20 points ______

A. Board of Directors

B. Primary Stakeholders

C. Secondary Stakeholders

III. External Environment – 40 points ______

A. Societal Environment (STEEP Analysis)

B. Industry Analysis (Porter’s Five Forces Analysis)

IV. Internal Environment – 20 points ______

A. Distinctive Competency

B. Business Model (Slides 16 – 17)

V. Analysis of Strategic Factors (SWOT Analysis) – 40 points ______

VI. Financial Analysis – 40 points ______

VII. Future Suggestions – 10 points ______

A. What can your firm do to improve performance?

(Or to keep getting bigger and better!)

B. Does your firm need to change its directional strategy to realize its vision?

C. If you were CEO, what are some of the first changes you would make?

VIII. References – 10 points ______

Total Grade ______

out of 200