Trend analysis due 11pm 20th EST

Example

Name of Retailer Fashion level of product offered List the specific brands

offered by this retailer

Indicate the price point

ranges for brands offered by

this retailer ? ?

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6. Trend Research

7. Bibliography

3.- Market Locations

Retailer ? ?

Retailer ? Mass Market- High end ?

Mass Market- Moderate

Indicate key market locations for purchasing (as a buyer, where would you purchase the majority of the goods for this category-at least 2)

Refer to online resources you may find and the FASH 420 "Research Guide" to develop a fashion trend forecast for your product category . The trend report should include such characteristics as style features, color trends, fabrication-composition and structure just to name

a few. This section should include listings and discussions of the upcoming trends, how you plan to incorporate them into your Perry's assortment and pictures/illustrations of these trends. A comprehensive "story" of what your classification will include and why it should

be developed as described is required. You should specifically identify the trends or products that you believe will be the key drivers of your business in this season. This section should be thoroughly researched and responses should be detailed. It is worth approximately

60% of the project's total points. Please include information extracted from EDITED in your narrative.

List all sources in APA format at the end of your project file. Be sure your trend research is developed from more than one source (not just WGSN).

Research one of the market locations online and determine for fall/winter 2019 the following: (Document source with web address) Product categories offered in this market location

Key dates of market activities related to your product category

Special market events for fall/winter 2019

Method(s) of payment required/or accepted

5. Comparison of Product Attributes

Conduct site visits (actual or online) to three different retail stores that offer the same product in your merchandise group . Select three different retailers --

one classified as a budget, another as mass market moderate and the third as high-end, fashion forward. Select a category from your merchandise group (ex. shirts) and provide information for the following as indicated:

Indicate one brand and price point and describe specific sizes, color,

fabrication, style attributes offered by this retailer.

Retailer ? Mass Market- Budget

2. - Merchandise Group Industry Statistics

Provide the following information (some will come from the Perry's document posted on Canvas and other information you will research on your own):

Size distributions for your merchandise category.

In what season (fall/winter or spring/summer) does the largest percentage of total sales occur for your (market) merchandise group? Indicate the percentage.

Calculate the percentage of sales for each month of LY fall/winter season (see LY numbers in Perry's MOR document)

List the category statistics related to MU%, MD%, GM and ST for your (market) merchandise group. (From the document posted on Canvas)

4.- Suppliers

Research a web-based national and/or international supplier of your specific product category. From which country(countries) are products distributed?

How are products sold? As individual items or in multiple pack? (You will have to check websites for wholesale clothing/home fashions/gifts) Choose 2-3 items to research.

Wholesale price ranges for specific items sold in your category. List price ranges for multiple items . Indicate each item and its price range(s). If wholesale prices are unavailable for every item, indicate retail prices.

Develop a hierarchy or linear diagram to illustrate the COMPLETE assortment for your assigned MERCHANDISE GROUP.

Use the "Shapes" tools to develop your diagram. Insert text into each shape to indicate what it represents in your classification system. Use "connectors" to link components of your classification system.

Refer to competitor websites and use the example provided on Canvas as a guide for structuring your diagram. Understand that your assortment diagram may vary from the example. Include in your diagram your assigned merchandise group, in

addition to your assigned category. Include in the diagram all the other categories that your Perry store will offer in this group, your planned classifications and sub-classifications. Specify the assortment attributes for your assortment.

FASH 420

Assortment Planning and Buying

Research Fashion Trends, Industry Resources and Forecast Assignment

Individual Assignment - PLEASE READ ALL INSTRUCTIONS CAREFULLY

Create a Word or Note file then submit in Canvas as ONE pdf file . Information from this research will be used for future assignments.

Include a cover sheet with this assignment that has your name, merchandise group and date.

Apply page numbers to the sheets.

When writing your responses, use the titles of the questions (ex. Assortment Diagram) as headings so it will be clear as to what is discussed in the section.

Use the following format for the filename: " Your Last name" Trend and Market Research (Example: Shaffer Trend and Market Research)

Submit all parts as a single document . DO NOT submit each question as separate file.

1. - Assortment

Diagram

Be sure your assignment is proofread