Uber company

DUE DATE

Item/Section Due

(All Wednesday by 4:30pm)

Additional Resources

9/20 by 4:30pm

Title Page

Table of Contents

Mission Statement (define mission statement), Executive Leadership

References Page

Introductory Paragraph

Thesis Statement: What are the key strategic issues you will be examining?

Use the APA manual, organization’s website and their annual report and our textbook for the definition of mission statement

Read articles and examine the company’s situation. What are the issues and how would you approach them? This can be discipline specific, but must integrate concepts from other disciplines.

10/2 by 4:30pm

External Environment

Factors in the Remote Environment

Factors in the Operating Environment

Industry Analysis Porter’s 5 Forces

See Exhibit 4.1, See Exhibit 4.9, Exhibit 4.18, Ch. 4 Appendix

10/16 by 4:30pm

Internal Analysis

SWOT Analysis

Identification of Core Capabilities

Comparison and Forecast of Past Performance and with competitors

BCG Matrix

Exhibit 6.2, Exhibit 6.6, Exhibit 6.7 to help develop other SWOT items.

Chapter 6 Appendix; Company’s annual report (e.g., stock price, current and historic financial data, etc.)

10/25 by 4:30pm

Draft Due - Internal and External Analysis Due (NOTE: You must bring a printed copy to class the day it is due)

11/1 by 4:30pm

Long Term Objectives and Strategies –

List your specific grand strategy/strategies

List your long-term objectives necessary to accomplish your strategies

11/15 by 4:30pm

Draft Due – Long Term Objectives and Strategies (NOTE: You must bring a printed copy to class the day it is due)

11/29 4:30pm

Final Reports Due (NOTE: You must bring a printed copy to class the day it is due and upload a copy to Blackboard)

Upload your presentation slide. (NOTE: You must also still bring in your slide on a FLASH DRIVE to class the day the final report is due).

Final Exam Week – Individual Presentations