Individual New Marketing Trends Paper

Week 3: Individual New Marketing Trends Paper

Using the assignment rubric for the specific grading criteria, develop a well-written paper based on the following:

Review the Forbes' article "Five China Marketing Trends You Must Know in 2021". Choose one of the five marketing trends mentioned in the article. Provie a one paragraph description of the tactic. Then choose a global product and share how you would go about marketing this product using that new marketing tactic listed in the article. Be sure you define the market segment using the three segmentation methods mentioned in the text - demographics, geography, and psychographics. You do not have to use all three; however, be sure that you have at least 4-6 descriptors. (For example: income, age, lifestyle, and geography). Your paper should be 2.5-3 pages of content and be APA formatted.