Marketing research

Individual Marketing Research Paper

Topic: The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method and how they arrived at their results.

Instructions and Grading Criteria

· Discuss the marketing relevance of the research question you will be developing (20%)

· Explain why you chose the specific research design selection and the sample design methods (20%)

· Discuss the development of the questionnaire or the choice of secondary data (20%)

· Analyze and interpret the data using a specific conceptual model presented in your work (20%)

· Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)

· In addition, 10% of the grade will be allocated to the structure of the work.

The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic. The structure of the work should comprise the following sections:

Structure of the Assignment

1. a)  Cover page: The first page must contain the full name of the student, the logo of the school, the date, as well as the name of the course and the name of the professor.

2. b)  The Table of Contents.

3. c)  Introduction: Background of the brand and why you think it could benefit from a research project.

4. d)  Critical Discussion:

I. Problem definition and approach

II. Research Design and Sampling Design

III. Questionnaire or secondary data design (including scaling techniques).

IV. Fieldwork and results analysis (including data analysis techniques used)

V. Recommendation

5. e)  Conclusion.

6. f)  Bibliography.

7. g)  Appendices.

Requirements

· Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer.

· Students must consider the use of theories and models, the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.

· The work should be between 1500 and 2000 words (excluding the Table of Contents, Bibliography and Appendices).

· All statements made must be supported by facts, figures and references.

· All sources of information must be referenced using the Harvard Referencing System

· The task should be completed as a professional report and submitted (uploaded) in PDF format.

Formalities:

· Wordcount: 1500 - 2000

· Font: Arial 11 pts.

· Text alignment: Left.

· The in-text References and the Bibliography must be in Harvard’s citation style.

Individual Marketing Research Paper

Topic: The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method and how they arrived at their results.

Instructions and Grading Criteria

· Discuss the marketing relevance of the research question you will be developing (20%)

· Explain why you chose the specific research design selection and the sample design methods (20%)

· Discuss the development of the questionnaire or the choice of secondary data (20%)

· Analyze and interpret the data using a specific conceptual model presented in your work (20%)

· Build a strategic marketing recommendation to appropriately address the targeted market segment (10%)

· In addition, 10% of the grade will be allocated to the structure of the work.

The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic. The structure of the work should comprise the following sections:

Structure of the Assignment

1. a)  Cover page: The first page must contain the full name of the student, the logo of the school, the date, as well as the name of the course and the name of the professor.

2. b)  The Table of Contents.

3. c)  Introduction: Background of the brand and why you think it could benefit from a research project.

4. d)  Critical Discussion:

I. Problem definition and approach

II. Research Design and Sampling Design

III. Questionnaire or secondary data design (including scaling techniques).

IV. Fieldwork and results analysis (including data analysis techniques used)

V. Recommendation

5. e)  Conclusion.

6. f)  Bibliography.

7. g)  Appendices.

Requirements

· Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer.

· Students must consider the use of theories and models, the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.

· The work should be between 1500 and 2000 words (excluding the Table of Contents, Bibliography and Appendices).

· All statements made must be supported by facts, figures and references.

· All sources of information must be referenced using the Harvard Referencing System

· The task should be completed as a professional report and submitted (uploaded) in PDF format.

Formalities:

· Wordcount: 1500 - 2000

· Font: Arial 11 pts.

· Text alignment: Left.

· The in-text References and the Bibliography must be in Harvard’s citation style.