Market Analysis Essay

Name: Marketing Analysis Rubric

Description: This rubric will be utilized in grading Marketing Analysis submissions

Does not meet criteria Meets criteria Exceptional

Addresses each of the 4Ps

clearly: Product, Place, Promotion and Pricing using

PICK Analysis

Points: 30 (30%) Student does not complete 4P analysis, failing to address each of the 4Ps using PICK analysis.

Points: 40 (40%) Student addresses some components of the 4Ps but does not show a clear understanding of the distinctions between each element using PICK Analysis.

Points: 50 (50%) Student addresses all components of the 4P analysis demonstrating a clear understanding of the distinctions between each element and demonstrates a clear understanding of learning concepts from the course using PICK Analysis

Product section addresses target

market and Identifies specific

top 3 competitors by

name and differentiates business from

each competitor identified

Points: 5 (5%) Student does not address the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service and fails to identify top 3 competitors by name, differentiating from each.

Points: 10 (10%) Student addresses either the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service or fails to identify top 3 competitors by name, differentiating from each, or does not demonstrate an understanding of the learning concepts.

Points: 20 (20%) Student addresses the target market, the top 3 competitors, and differentiators effectively demonstrating a clear understanding demonstrates a clear understanding of learning concepts from the course.

Paper free of grammatical errors/typos

Points: 0 (0%) There are multiple typos, formatting, and/or grammar issues in paper.

Points: 3 (3%) There are minor typos, formatting, and/or grammar issues in paper.

Points: 5 (5%) There are not typos, formatting, nor grammar issues in paper.

Paper is organized and

has clarity

Points: 0 (0%) Student presents information in a disorganized and unclear manner, making it difficult to interpret the information put forth.

Points: 5 (5%) The paper is somewhat clear and concise, but not consistently throughout the paper.

Points: 10 (10%) The paper is clear and concise consistently throughout its entirety and is well organized.

Meets page requirements (2

full pages, no more than 3) using single

spacing, 1”margins and 12-point font

Points: 0 (0%) There are less than 2 single spaced substantive pages submitted.

Points: 5 (5%) At least 2 and no more than 3 substantive pages submitted. However, pages lack substantive information sufficient to comprise the 2- page requirement (e.g., large pictures, graphs, spacing

Points: 10 (10%) At least 2 and no more than 3 substantive pages submitted.

Does not meet criteria Meets criteria Exceptional

quotes take up too much space).

Uses research

and data to support claims as necessary, which

are cited with footnotes

throughout

Points: 0 (0%) Works cited are not included. (At least the textbook should be cited and at least one outside source such as U.S. Census Bureau's site and competitor site information).

Points: 3 (3%) Works cited are included but are not clearly noted in footnotes as required.

Points: 5 (5%) Works cited are included and are clearly noted using footnotes as required.