INTERNET ASSIGNMENT MAR4804

MAR 4804 Individual Internet Assignment Refer to Syllabus for Due Date Internet Assignment Description– For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and answer the questions below for the selected company. This assignment needs to be 2 to 4 pages single spaced and must include related chart and/or graphs. Report presentation will count toward the assignment grade. • What is the name of the company and what are some of the

company’s products and services? • Why did you choose this company for the assignment? • What is the name and position of the manager and/or owner who

you interviewed for this assignment? • Who are the company executive officers?

o Include an organizational chart. • Who is the company’s target market?

o Discuss demographics, psychographic, geographic and behavioral variables.

• Apply the Porters 5 Forces model to the company’s industry and indicate which factors are high and/or low and the interpretation of the factors.

o (i.e. If you feel barriers to entry is high, explain your reasoning). • Develop a SWOT Analysis model for the company. • Apply the Product Life Cycle model to the company overall. • What is the company’s unique selling proposition? Discuss in

detail. • What is the company’s sustainable competitive

advantage? Discuss in detail. • You may include other information you feel is important for this

assignment Be sure to list all of your references used to complete this assignment.