Individual Case Assignment - Part I and II ( 48 Hours - High Quality)
jhayesBUSI 690
CASE STUDY PART 2 GRADING RUBRIC
Criteria |
Levels of Achievement |
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75 Points |
Advanced (A) |
Proficient (B) |
Developing (< C) |
Not present |
Executive Summary (5 points) |
5 points
· Provides a clear overview of the paper’s contents. · Contains enough information about the case study. · Captures the purpose and the main recommendation(s) in 1–2 sentences. · Provides key evidence for the major points. · Closes with a brief summary and rationale for the chosen strategy. |
4 points · Provides an overview of the paper’s contents. · Contains some information about the case study. · Captures most of the purpose and the main recommendation(s) in 1–2 sentences. · Provides most key evidence for the major points. · Closes with a brief summary that contains some rationale for the chosen strategy. |
1 to 3.9 points · Provides a less than clear overview of the paper’s contents. · Lacking in information about the case study. · Captures some of the purpose and the main recommendation(s) in 1–2 sentences. · Provides some key evidence for the major points. · Brief summary and rationale are lacking in content for the chosen strategy. |
0 points No key components were included. |
BCG Matrix (5 points) |
5 points · Develops a thorough matrix by SBU and analysis.
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· Develops a matrix by SBU and analysis.
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1 to 8.3 points · Develops a matrix, SBU is incomplete or incorrect, analysis should be expounded.
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0 points No key components were included.
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Competitors (10 points) |
9.2 to 10 points · Analyzes competitive forces. · Includes and analyzes the Competitive Profile Matrix (CPM). · Includes and analyzes the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency). |
8.4 to 9.1 points · Analyzes most of the competitive forces. · Includes and analyzes most of the Competitive Profile Matrix (CPM). · Includes and analyzes most of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency). |
1 to 8.3 points · Analyzes some of the competitive forces. · Includes and analyzes some of the Competitive Profile Matrix (CPM). · Includes and analyzes some of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).
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0 points No key components were included. |
Alternative Strategies (10 points) |
9.2 to 10 points Lists alternative strategies (giving advantages and alternatives for each). |
8.4 to 9.1 points Lists 2 or more alternative strategies (giving advantages and alternatives for each). |
1 to 8.3 points Lists less than 2 alternative strategies (giving advantages and alternatives for each).
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0 points No key components were included. |
Pro-Forma Financial Statements (10 points) |
9.2 to 10 points · Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years. · Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy. · Includes Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios. |
8.4 to 9.1 · Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years with minor errors. · Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy, with 2-5 minor errors. · Includes most of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios. |
1 to 8.3 points · Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years. · Each Pro-Forma year has 2 columns: 1 with strategy and 1 without strategy, there are greater than 6 errors. · Includes some of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios. |
0 points No key components were included. |
NPV and EPS/EBIT (10 points) |
9.2 to 10 points · Develops an NPV figure/table. · Clearly articulates the cost of the strategy (-cf0). · Clearly articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis. · Thoroughly analyzes the NPV. · Includes and analyzes the EPS/EBIT figure/table. |
8.4 to 9.1 points · Develops an NPV figure/table, some minor errors. · Articulates the cost of the strategy (-cf0). · Articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis. · Analyzes the NPV. · Includes and discusses the EPS/EBIT figure/table. |
1 to 8.3 points · Develops an NPV figure/table, calculation is incorrect or missing key components. · Discusses but does not include details of the cost of the strategy (-cf0). · Discusses the Pro-Forma cash flows (cf) for the NPV, lacks detail and thoughtful analysis. · Discusses the NPV, analysis should be further developed. · Includes, without analysis the EPS/EBIT figure/table.
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0 points No key components were included. |
Recommended Strategies and Objectives (10 points) |
9.2 to 10 points · Thoroughly analyzes the new strategy. · States and discusses the cost to implement the new strategy. · Includes an action timetable agenda for accomplishing the new strategy. |
8.4 to 9.1 points · Analyzes the new strategy. · States and discusses the cost to implement the new strategy, minor details missing. · Includes a timetable agenda, with most details, for accomplishing the new strategy. |
1 to 8.3 points · Thoroughly analyzes the new strategy. · States and discusses the cost to implement the new strategy, missing details. · Includes a basic timetable agenda for accomplishing the new strategy, additional details are needed. |
0 points No key components were included. |
Structure 15 points |
Advanced (A) |
Proficient (B) |
Developing (< C) |
Not present |
Grammar/Spelling/ Format (15 points) |
13.8 to 15 points Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.
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12.6 to 13.6 points Between 1–4 spelling, grammar, format or citation errors are present. |
1 to 12.5 points Between 5–9 spelling, grammar, format or citation errors are present.
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0 points More than 10 spelling, grammar, format, or citation errors are present.
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