Individual Case Assignment - Part I and II ( 48 Hours - High Quality)
jhayesBUSI 690
INDIVIDUAL CASE STUDY PART 1 GRADING RUBRIC
Criteria |
Levels of Achievement |
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100 Points |
Advanced (A) |
Proficient (B) |
Developing (< C) |
Not present |
Mission/Objectives Strategies
(5 points) |
5 points · Articulates existing mission and objectives. · Thoroughly discusses existing strategies. · Develops and discusses new mission statement. |
4 points · Discusses existing mission and objectives. · Discusses existing strategies. · Begins to develop and discusses new mission statement. |
1 to 3.9 points · Existing mission and objectives were present. · Discussed existing strategies in a broad manner, details were not included. · Discusses new mission statement.
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0 points No key components were included. |
New Mission Statement (5 points) |
5 points · Creates a new mission statement with the 9 key components. · Includes the number before addressing the component. |
4 points · Creates a new mission statement with the 7-8 key components. · Includes the number before addressing the component. |
1 to 3.9 points · Creates a new mission statement with the less than 7 key components. · Includes the number before addressing the component. |
0 points No key components were included. |
Existing Business Model (5 points)
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5 points · Clearly articulates the firm’s business model. · Explicates the value the business model is designed to capture. |
4 points · Articulates the firm’s business model. · Discusses the value the business model is designed to capture. |
1 to 3.9 points · Broadly discusses the firm’s business model. · Briefly discusses the value the business model is designed to capture.
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0 points No key components were included. |
SWOT Analysis (25 points) |
23 to 25 points · Clearly articulates SWOT Analysis. · IFE Matrix/EFE Matrix · SWOT Bivariate Strategy Matrix · Provides sufficient outside research to .corroborate the OT. · Provides sufficient analysis of the results of the SWOT Analysis section. |
21 to 21 points · Articulates SWOT Analysis. · IFE Matrix/EFE Matrix included with minor errors · SWOT Bivariate Strategy Matrix included with minor errors · Provides good outside research to .corroborate the OT, some details were not included. · Provides analysis of the results of the SWOT Analysis section.
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1 to 20 points · SWOT Analysis included, analysis needs improvement · IFE Matrix/EFE Matrix, errors were present · SWOT Bivariate Strategy Matrix, errors were present · Provides basic outside research to .corroborate the OT. · Provides basic discussion of the results of the SWOT Analysis section. |
0 points No key components were included. |
Financial Statements and Analysis (20 points) |
18 to 20 points · Completes a thorough analysis of the firm’s financial statements for the 3 most current years. · Income Statement · Balance Sheet · Statement of Cash Flows · Analysis includes changes (deltas) for each line item for the 3 most current years. |
17 points · Completes an analysis of the firm’s financial statements for the 3 most current years. · Income Statement · Balance Sheet · Statement of Cash Flows · Analysis includes most of the changes (deltas) for each line item for the 3 most current years. |
1 to 16 points · Completes a basic analysis of the firm’s financial statements for the 3 most current years. · Income Statement · Balance Sheet · Statement of Cash Flows · Analysis includes some of the changes (deltas) for each line item for the 3 most current years.
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0 points No key components were included. |
Ratio Analysis (20 points) |
18 to 20 points Analyzes ratios from the most current and available 3 years with deltas and analysis.
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17 points Analyzes most ratios from the most current and available 3 years with deltas and analysis.
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1 to 16 points Analyzes some of the ratios from the most current and available 3 years with deltas and analysis.
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0 points
No key components were included. |
Structure 20 points |
Advanced (A) |
Proficient (B) |
Developing (< C) |
Not present |
Grammar/Spelling/ Format (20 points) |
18 to 20 points Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.
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17 points Between 1–4 spelling, grammar, format or citation errors are present. |
1 to 16 points Between 5–9 spelling, grammar, format or citation errors are present.
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0 points More than 10 spelling, grammar, format, or citation errors are present.
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