case study

Rubric for Case Notes:

Safaricom: Innovative Telecom Solutions to Empower Kenyans

Week 3

Scoring Criteria for Levels of Performance

Skill Development Case Analysis Tasks

Learning Outcomes Concepts and Analytical Tools

Below Expectations: Shows no evidence of or significant gaps in understanding

Meets Expectations: Demonstrates acceptable level of understanding and competency

Exceeds Expectations: Demonstrates high level of understanding and competency and makes relevant contributions

Score

D

C

B

B+

A-

A

Review and synthesize facts of the case

Discussion of general environment

Analysis excludes some of the relevant segments in the general environment that have an impact on the company's strategy selection.

Analysis includes significant segments in the general environment that have an impact on the company's strategy selection.

Analysis thoroughly describes the relevant segments in the general environment that have an impact on the company's strategy selection.

Demonstrate command of relevant concepts and analytical tools applicable to the case

Discussion of the competitive environment and identify competitors

Analysis is an insufficient comparison of the industry's major competitors and/or expose of the threats posed by Safaricom's rivals.

Analysis is a sufficient comparison of the industry's major competitors and expose of the threats posed by Safaricom's rivals.

Analysis is a strong comparison of the industry's major competitors and expose of the threats posed by Safaricom's rivals.

Evaluate and discuss the organization's current situation or existing industry conditions

Evaluate CEO, Robert Collymore's strategic leadership

Evaluation fails to sufficiently assess Collymore's fulfillment of his strategic leadership responsibilities.

Evaluation assesses Collymore's fulfillment of his strategic leadership responsibilities.

Evaluation fully and accurately assesses Collymore's fulfillment of his strategic leadership responsibilities.

Identify conclusions that can be drawn from the analysis

Describe Safaricom’s next move in terms of growth and expansion and make recommendations

Review does not fully describe Safaricom's competitive strategy.

Review describes significant components of Safaricom's competitive strategy.

Review provides a comprehensive description of the competitive strategy used by Safaricom.

Deliver conclusions (written, oral, or discussion)

Discussion and communication of analysis results through written report, oral presentation, and/or team participation

Discussion and/or conclusions from the analysis are absent or incomplete.

Significant discussion and conclusions from the analysis are delivered.

Excellent discussion and strong conclusions are drawn from the analysis.

Identify viable strategic options

Proposes strategic measures to sustain Safaricom's competitive advantage

Does not establish adequate strategic proposals for consideration.

Establishes adequate strategic proposals for consideration.

Establishes a strong set of strategic proposals for consideration.

Weigh relevant decision-making factors

Specifically factors important variables into strategic decision making

Excludes important factors that should be weighed in the strategic decision-making process.

Includes important factors that should be weighed in the strategic decision-making process.

Thoroughly describes important factors that should be weighed in the strategic decision-making process.

Build a position in support of recommended strategic action

Presents convincing evidence to back strategy selection and recommendations

Convincing evidence to support recommended strategic action is missing.

Presents good evidence in support of recommended strategic proposals.

Presents strong and meaningful evidence in support of recommended strategic proposals.

Deliver conclusions and recommendations (written, oral, or discussion)

Uses written report, oral presentation, and/or team participation to communicate assessment and proposed business strategy

Assessment and/or business strategy recommendations are incomplete.

Significant assessment and business strategy recommendations are delivered.

Excellent assessment and strong business strategy recommendations are delivered.

Evaluator Comments