individual assignment

Procedure for or where to submit work (including file name format for TurnItIn where applicable)

· Submit the assignment to the instructor through College email by the deadline date

· Present the report in the class after successful screening through TurnItIn

· Use the file name specified by the instructor for the assignment (normally your name course number) [Mustafa BUS 502]

· Provide a printed copy in class by the deadline date

· College policy requires instructors to process all written assignments through TurnItIn

· One mark is deducted for each calendar day of late submission

Description of

Assignment Task

Student is required to conduct a strategic audit of any organization of their choice in UAE and submit a final portfolio report in which all the evidences of individual contributions for the overall capstone are presented.

1. Executive Summary.( summary your recommendation and the limitation of this analysis , it should be one paragraph and one page)

2. Review and analyse the chosen company’s current performance, strategic posture (in terms of mission, objectives, strategies and policies) and what is the financial , what's the strategy indicate and whats their current performance performance right now

3. Critically analyse the strategic factors by using SWOT analysis in order to make better economic decisions and formulate strategies for future growth.

4. Offer suggestions for the growth of the company from both financial and market growth viewpoints for gaining sustained competitive advantage.

5. Submit a final portfolio report in which all the evidences of individual contributions for the overall capstone report are highlighted (Instructor gives guidelines in class)

Course Learning Outcomes Assessed

1,2,3,4,5

Word or Page Limit

10-12 pages

Presentation Format

(e.g. MS Word document)

MS Word document

Resources and Support Available

College library, internet newspapers, magazines, or other reference sources.

Evaluation Criteria

The instructor evaluates assignments and awards marks based on the following criteria:

1. Identification of the relevant Issues (10 marks)

2. Analysis of the Issues and linking to the tasks(10 marks)

3. Suggestions and Implementation Plan (10 marks)

4. Conclusion (5 marks)

Peer or Self-Assessment Required

N/A

Feedback Details

After marking the assignment, the instructor reviews the work with each student and discusses overall performance based on the evaluation criteria. The instructor uses a standard assignment feedback form.

Course Learning Outcomes

Excellent

Students Marks

Faculty Comments

CLO1- recognize the key strategic functions that contribute to the organizational success in a given context (5 Marks )

The student will be able to

Present a precise summary of capstone report (consisting of chosen company details, current performance, strategic posture, analysis of strategies and suggestions for the growth of the company) in an appropriate format (3 Marks).

Establish a link between strategic functions (that he has discussed above) and organizational success (2 Marks).

CLO2-analyze the internal and external business environments of a given organization for creating competitive advantage

(10 Marks)

Analyse the chosen company’s current financial performance by benchmarking with at least one competitor (2 Marks).

Evaluate the mission, vision, objectives, strategies and policies of the chosen company by addressing the internal and external environmental factors (4 Marks).

Identify at least four unique factors that have a direct bearing on competitive advantage (4 Marks).

3.CLO3- evaluate the effectiveness of business strategies in solving highly complex business problems

(10 Marks)

Assess the effectiveness of at least two strategic factors (strategic flexibility, critical issues in using flexibility, risk and uncertainty in the environment) that have a bearing on the growth of the chosen company (3 Marks).

Analyse the issue of sustained competitive advantage of the chosen organization by using SWOT analysis for making better economic decisions (3 Marks).

Identify at least three strategies (cost leadership strategy, differentiation strategy, cost leadership &product differentiation and focus strategy) that were adopted by the chosen organization and discuss them in detail for the future growth of the chosen company (4 Marks).

CLO4- develop corporate diversification or strategic alliance plan by synthesizing the knowledge gained from the previous courses (5 Marks)

Explain the importance of getting into a strategic alliance for the chosen company with valid reasoning (2 Marks).

Offer valid suggestions for the growth of the chosen company from both financial and market growth viewpoints for deriving sustained competitive advantage (3 Marks).

CLO5- make ethical decisions to address highly complex environment, consumer protection and markets (5 Marks )

Submit a final portfolio report in which the evidences of individual contributions, ethical decisions, and strategic audit findings of the overall capstone report are clearly highlighted (3 Marks).

Present evidences of the relevant documents of the portfolio report in separate annexures (2 Marks).