you are expected to select a company and three competitors from the same industry and prepare an analytical report in which you will critically evaluate, analyse, discuss and comment on the key issues in the financial appraisal. You can select a company f

Category

Less than 70%

70%-79%

80%-89%

90%-100%

Introduction and Background

Limited introduction on the topic and aims and objectives of the assignment

Focused topic, but incomplete aims and objectives. Context is incomplete

Aims and objectives clearly articulated in the introduction. Context very well-articulated

Excellent introduction. The aims, objectives and roadmap of the report provided

Understanding of key issues

Minimal understanding of the key issues surrounding the topic

Key issues identified, but are lacking in focus and development

Good understanding of the key issues; but, fail to contextualize the importance

Excellent understanding of the key issues and contextualizing the importance

Evidence of Research

Little evidence of research other than citing the literature; important work not cited; key evidence ignored

Evidence of reading; Literature and key concepts applied, but not adequately developed

Very good use of the literature; use literature to analyze arguments and support the findings

Demonstrate high level of scholarship; engage critically with the literature; publishable report

Performance Measures

Identification and application of the ratios are weak and lack awareness regarding the key aims and objectives

Identification and application of the ratios is reasonably researched covering the key ones with generally sound arguments

Identification and application of the ratios is well researched covering the key ones with informed and rationalised arguments

Identification and application of the ratios is critically researched with insightful arguments covering all key sources and arguments

Analysis

Mostly descriptive; no analysis of the key issues; data analysis inaccurate

Some critical analysis; arguments contains inaccuracies

Relevant analysis; good use of the ratio measures in the analysis

Comprehensive analysis; utilized both the ratio measures and literature in the analysis

Presentation, evaluation of evidence, clarity, structure and conclusion

Some evidence provided; poor citation; lack of structure; grammatical mistakes

Appropriate evidence assessed critically; weak interpretation of the findings; reasonable and clear presentation; few grammatical mistake

Critical assessment of the selected literature; use literature to inform arguments; some evidence of independent thought; demonstrate good writing skills; accurate citation; very few grammatical errors

Excellent critical assessment of the literature; excellent use of literature to inform arguments; evidence of independent thought and insight; excellent writing skills; accurate citation; no grammatical errors