assignment 4

MKTG 331 Individual Assignments: General Requirements, Analysis, Research & Writing Mechanics

Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence

General Requirements

20%

The paper contains a minimum of 500 words excluding cover page, references and any third- party materials. 18 - 20%

The paper contains 425 – 499 words excluding cover page, references and any third-party materials. 15% - 17%

The paper contains 350 – 424 words excluding cover page, references and any third-party materials. 10% - 14%

The paper contains under 350 words excluding cover page, references and any third-party materials. 0% - 9%

Analysis

60%

Multiple distinct class concepts are clearly identified and applied. Evidence is provided and analysis is presented logically. There is clear application of concepts which fully addresses questions/issues. 55 - 60%

Many distinct class concepts are clearly identified and applied. Most of the evidence and analysis are presented logically. There are minor flaws in the application of concepts or questions/issues not fully addressed. 50% - 54%

A few distinct class concepts are clearly identified and applied. Some of the evidence and analysis are presented logically. There are significant flaws in the application of concepts or questions/issues not fully addressed. 45% - 49%

Class concepts are poorly identified and applied. The evidence, analysis, application of concepts is missing or insignificant or questions/issues not fully addressed. 0% - 45%

Research

10%

Cites and integrates at least three credible sources. Sources are correctly cited, evaluated and quoted within the paper and at the end. 10%

Cites and integrates two credible sources. Majority of sources are correctly cited, evaluated and quoted within the paper and at the end. 8 - 9%

Cites and integrates one credible source. Majority of sources are correctly cited, evaluated and quoted within the paper. 5% - 7%

Cites and integrates less than one credible source or sources are incorrectly cited, evaluated and quoted within the paper. 0 - 4%

Writing Mechanics

10%

Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments.

10%

Small number of significant but not major errors in grammar and spelling; generally appropriate writing. 8 - 9%

Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations. 5 - 7%

Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity. 0 – 4%

THIS PAPER MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY MATERIAL

THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING UNREFERENCED WORK

TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN A

GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL.