Consulting practice

BUSI 640 – Individual Assignment Brief 1

ACADEMIC YEAR 2021 – WINTER TERM

MBA

(MASTER OF BUSINESS ADMINISTRATION)

BUSI 640 (01) – CONSULTING PRACTICE

INSTRUCTOR: DR. PAURIC P. O’ROURKE

INDIVIDUAL ASSIGNMENT BRIEF

TOPIC: INDIVIDUAL CASE STUDY FROM IVEY

25% OF TOTAL COURSE GRADE

SUBMISSION DATE: WEEK 7 - ONLINE VIA

STUDENT PORTAL(MOODLE) TURNITIN LINK BY

MIDNIGHT

Learning Outcomes:

BUSI 640 – Individual Assignment Brief 2

On successful completion of this assignment the student will be able:

1. To develop abilities to gather, analyse, interpret and evaluate information on a management consulting task and project related topic(s).

2. To strengthen conceptual and analytical skills in the study management consulting.

3. To build tangible links between the theory and practice of management consulting.

4. To heighten awareness and understanding of management consulting in action and gain greater self-awareness of oneself as a consultant.

5. To develop and present thoughts, arguments, and informed opinions in a logical and coherent way.

6. To develop creativity and critical management skills. 7. To develop skills in case study navigation and analysis. 8. To demonstrate academic and management research, report writing and

composition skills with academic and business integrity.

9. To consistently apply the APA system of academic referencing. 10. To demonstrate word processing and IT skills 11. To develop project and time management skills. 12. To develop healthy and functional work habits in progressing confidently and

consistently towards a defined submission deadline date.

Individual Assignment – Overall Task – 25%

Using your Ivey Case Study as your client organisation, immerse yourself in the role of

Management Consultant in providing a consulting service which involves assessing the

central issue(s)/challenge(s) at the heart of the case organisation, conducting analysis

using consulting diagnostic tools and recommending solution(s).

Ivey Case Study: IndiGo Airlines: Monopolizing Indian Skies

https://www.iveycases.com/ProductView.aspx?id=101852 (Purchase for $4.50 from Ivey Case Study Clearing House)

This Assignment is a practice in management consulting via the use of the case study

method and follows the steps outlined in the flow diagram in Appendix A.

Step 1: Conduct Environmental Scanning and Analysis

Environmental scanning is the process of gathering information about events and their

relationships within an organization's internal and external environments. The basic

purpose of environmental scanning is to help management and you as an advising

consultant to determine the current status and possible future direction of the

organization. It’s like a health check before an operation or checking the weather forecast

before going on a voyage !

BUSI 640 – Individual Assignment Brief 3

Simple Guide to Environmental Scanning: http://bokeconsulting.com/strategy-

ethics/environmental-scanning/

Step 2: Identify, Clarify and Prioritize the Core Challenges and Problems

Confronting the Organization.

Build on the environmental analysis in step one to bring greater clarity and insight into

the issues confronting the organisation. Prioritize the issues in order of importance and

impact vis such tools as a IPM (Issue Priority Matrix). Establish the current status quo

and what strategy they are currently pursuing and if its working or not.

Step 3: Generate A Choice of Strategies and Recommend A Solution(s)

Build further on Step 1 and 2 above and the new insights gleaned to enable to move

ahead and generate different realistic strategy options and sub options, that the client

could pursue and finally recommending one as a preferred solution that your client

could pursue. This must be based on evidence and facts and presented in a rational and

logical manner including stating any assumptions upfront.

Step 4: Research the assignment topic and organization

Finding Relevant Information:

This is a real organization so research additional and more current information on your

Ivey case study organizations such as company websites, annual reports, strategic

reports, industry and sector reports and umbrella organizations. Social media and digital

media searches for current information may also be useful. Also search within the Big 3

MBB publications and magazines.

There is a significant amount of resources to draw from and should include the

following: UCW Library – on shelf and academic online resources should be your first

post of call.

See Core Textbook and other Texts books on strategy and management consulting.

- On Line and On Shelf Journals, preferably peer reviewed.

- Online Databases and Portals which contains many relevant strategy and peer

reviewed journals.

- Set up a “Google Alert” or a “Journal Article Alert” Updates” to get information

on a particular topic be mailed to you on a regular basis.

- Secondary References: chase up relevant references listed in the Footnotes &

Bibliographies of Journal Articles and at the back of Textbooks.

- Also consider YouTube and Social Media searches.

-

So, use the various academic sources and resources at your disposal such ad UCW

physical and online library and the various academic databases to find relevant

BUSI 640 – Individual Assignment Brief 4

information including peer reviewed journal articles. Ensure you cite each source

correctly using the APA style. Read generally on the topic first starting with your core

textbook and then funnel your research into the specifics and micro-aspects of the

topic(s).

Step 5: Write up the assignment using the suggested format.

A template for this assignment could include the following heading headings: (not

rigid only a suggestion)

1. Executive Summary (https://writingcenter.ashford.edu/writing-executive-summary)

2. Table of Contents 3. Introduction 4. Purpose and Goals of the report. 5. Internal Analysis: Structure, System, Policies, Resources VIRO, RBV Value

Chain etc.

6. External Analysis: PESTLE analysis, Stakeholder analysis, Industry and Sector SWOT – Strengths, Weakness, Opportunities and Threats and Issues Priority

Matrix

7. Current Challenges and Problems and the Status Quo.

8. Menu of Strategy Alternatives and Justification (Generic strategies and sub

strategies)

9. Recommending One Strategy and Sub Strategy as a Solution and Justification

(and Assumptions)

10. Implementation and Execution (any potential challenges in implementation)

11. Discussion and Conclusion 12.References

13.Appendices

Points to Note for Success:

• Please do not just describe the diagnostic tools in an academic and abstract way. You must use the facts and data of the case to illustrate your use of the various

diagnostic tool. So customise. This is a business document not an academic

one.

• Make it as client friendly as possible by using graphs and visuals to summarise your findings from the diagnostic tools such as SWOT.etc

• It always recommended to include an Industry Map, to illustrate what competitive space your client is occupying compared to rivals.

• Remember you are always writing for the client and so need to customise it to the clients needs and facts of their organisation. Ask yourself, if I was the client,

would it help me to read what I have just written ??

Writing Up the Assignment: Style and Substance:

BUSI 640 – Individual Assignment Brief 5

Follow the suggested format. This is not rigid and allows for some variation to suit your

client needs.

Assignment Format and Checklist:

Word Count: 3,000 to 3,500 words. This excludes any footnotes, references,

bibliography or appendices. The word count should be indicated on the pro-forma cover

page. 10% flexibility on word count on either end of the parameters.

Format:

The assignment should be presented in word processed format adhering to the following

guidelines:

- Table of Contents at front

- Executive Summary

- Report style formal structure.

- Word only format, not PDF

- Word count of 3,000 to 3,500 with a flexibility of 10% on either end of the

paraments.

- See the APA Template on the Library section.

- Clear paragraphing with headings and sub-headings.

- Use of plenty of white space, breaking up the text with visual aids, diagrams,

graphs, etc. If too bulky, put in Appendix.

- Double line spacing

- Numbered paragraphs 1.2 1.3 2.1 2.2 etc.

- Times New Roman 12

- Pages Numbered

- Consistent Style of APA Citation Referencing.- see Library Workshops

- Minimum of 5 references.

- Proof Read and Spell Checked

- Contain completed Cover Sheet and signed Academic Integrity Declaration Form

(at end of this document) which includes the Assignment Title, Student Number, Year,

Course Part & Program and Word Count and which verifies that you have acknowledged

all references, the work is yours and that you have not plagiarised.

2. Academic Integrity:

Please ensure that you read the section on Academic Misconduct policy in the University

Canada West website located in MyUCW under the Registrar section. Plagiarism and

lack of academic integrity includes, but is not limited to:

• Submission of another person’s work as original;

• Inadequate attribution given to an author or creator whose work is incorporated in

the student's work; and

• Paraphrase or use of material verbatim from a source without sufficient

acknowledgement.

Falsifying Materials includes, but is not limited to:

BUSI 640 – Individual Assignment Brief 6

• Fraudulently manipulating laboratory processes, electronic data, or research data

in order to achieve desired results;

• Submitting work prepared by someone else (e.g., commercially prepared essays)

as one's own;

• Citing a source from which material was not obtained; and

• Submitting false records, information or data, in writing or orally.

Cheating: includes, but is not limited to:

• Submitting the same work for different courses without prior permission from the

faculty member;

• Copying another person’s answers or other work;

• Sharing information or answers when doing take-home assignments, tests, and

examinations except where the instructor has authorized collaborative work;

• Having any unauthorized materials or equipment in an examination or test;

• Submitting an assignment completed (or partially completed) by someone else;

• Falsifying or making up data or bibliographic information;

• Impersonating a candidate in an examination or test, or being assigned the results

of such impersonation;

• Reproducing, sharing or otherwise making unauthorized copies of UCW materials

in any format;

• Using technological means such as cell phones, data storage units and other

electronic devices without prior permission from the faculty; and

• Assisting others or attempt to help others to engage in any conduct described

above or any other activities prohibited by UCW.

Penalties for Academic Misconduct:

Penalties for academic misconduct include, but are not limited to:

• At the course level:

o Written reprimand for retention in the student file (no transcript entry)

o Repetition of the assignment or completion of a different, but similar, assignment

(no transcript entry)

o Failing grade for the assignment (no transcript entry)

o Failing grade for the course (recorded on transcript)

• At the program level:

o Disciplinary probation for a defined period with written documentation retained

in the student’s file (transcript notation for period of probation)

• At the University level:

o Suspension (permanent transcript entry)

o Expulsion (permanent transcript entry)

o Rescission of degrees granted (permanent transcript entry)

Step 6. Follow and Double Check Your Final Work Against the Assessment and

Critical Thinking Rubrics and Marking Scheme: Specific Assessment Rubric:

BUSI 640 – Individual Assignment Brief 7

Marking Rubric for Individual Assignment – Ivey Case Study - 25%

Criterion/Section Marks Award Comment

Table of Contents 1

Executive Summary

Clear core critical takeaways and primary

recommendation.

4

Introduction and Conclusion 5

Environmental Analysis – Internal

Use diagnostic tools to identity and analysis the

internal forces

15

Environmental Analysis - External

Use diagnostic tools to identify and analyse the

external environment and forces including the

industry and sub-sector.

15

Core Challenge(s)

Identify, clarify and prioritise the keys challenges

and problems confronting the organisation. The

status quo.

15

Menu of Strategies:

Identify and explain the range of solutions and

strategies and sub strategies open to organisation

which are realistic and feasible.

15

Recommended Strategy and Justification and

Discussion:

Identify which strategy and sub strategy you recommend as best and provide rational

justification and rationale including any

implementation challenges and how to overcome

them.

15

Organization, Layout and Format:

Logical and reader friendly layout and structure.

5

Readability:

Proofread and spell checked and free of errors

and good flow of language and expression

5

Originality

It stands out and has an element of the “whow” or

x factor. Creative and innovative.

5

Total 100

Total /100%

Generic Assessment Rubrics:

To check your critical thinking, following dimensions will be considered: clarity, relevance, depth of

discussion, breadth of discussion, integration and internal consistency.

Assessment Rubrics:

Written Communication Assessment 20%

1

Did not meet

expectations

2

Met expectations

3

Exceeded

expectations

Writing

Conventions

Frequent

grammatical errors

and misspellings

inhibit readability

Few grammatical

errors

and misspellings

(e.g.

Free of grammatical

errors

and misspellings

BUSI 640 – Individual Assignment Brief 8

(grammar, word use,

punctuation,

mechanics)

Informal language,

abbreviations and

slang is used

three or fewer per

page)

Correct verb tense

used

Paragraphs flow

from

one to another Active

voice pervasive

Effective verb tense

used

Uses phrases and

construction that

delight as

well as inform the

reader

Primarily active

voice

Overall

Effectiveness of

Piece (professional

appearance,

expression and

format)

Not formatted to

Specifications,

Lacking professional

appearance

Formatting is

generally

correct, acceptable

professional

appearance.

Assigned format

followed

explicitly:

Exceptional

professional

appearance

Critical Thinking Assessment

Intellectual Standards

Elements of Reasoning Clarit

y

Relevan

ce

Depth Breadt

h

Integratio

n

Consiste

ncy

Information

(situation analysis;

important data, facts,

observations for analysis

and decision making)

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

Concepts

(theories, principles, models

to be applied in the analysis

or exercise)

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

Points of View

(important stakeholders to

consider in the analysis and

resulting decision(s))

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

Assumptions

(presuppositions, values or

beliefs that must be

explicitly stated)

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

Implications

(potential +/- outcomes or

consequences of decisions

or

strategies)

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

Interpretation

(articulation of conclusions,

interpretation,

recommendation

based on information,

concepts,

POV, assumptions and

Implications)

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3

BUSI 640 – Individual Assignment Brief 9

Critical Thinking and Written Analyses Rubric – Scale Description

Levels

Criteria 1

Did Not Meet

Expectations

2

Met Expectations

3

Exceeded

Expectations

Clarity Writing is not clear. It

is

difficult to understand

points

being made. The

writing lacks

transitions, and few

examples and/or

illustrations are

provided to support

explanation or

recommendations.

Writing is generally well

organized and

understood. Transitions

are used to facilitate

clarity. Some examples

and/illustrations are used

to support explanation or

recommendations.

Writing is succinct,

precise,

effectively organized

and

without ambiguity.

Transitions, explanation

and elaboration are

extensive to elucidate

points. Detailed

illustrations and/or

examples are used to

support explanation or

recommendations.

Relevance Critical issues/questions

are

omitted or ignored in

the

writing.

Most of the critical

issues/questions are

addressed in the writing.

All critical

issues/questions

are addressed

completely in

the writing

Depth of

Discussion

Ignores bias; Omits

arguments

Misrepresents issues;

Excludes data; Includes

but does not detect

inconsistencies of

information; Ideas

contain

unnecessary gaps,

repetition or extraneous

details; Sees no

arguments and

overlooks

differences

Detects bias; Recognizes

arguments;

Categorizes content;

Paraphrases data;

Sufficient detail to

support conclusions

and/or recommendations

Analysis includes

insightful

questions;

Refutes bias; Discusses

issues thoroughly

Critiques content ;

Values

Information

Examine inconsistances

;

Offers extensive detail

to

support conclusions and

recommendations;

Suggests

solutions or

implementation

Breadth of

Discussion

Omits arguments or

perspectives; Misses

major

content areas/concepts;

Presents few options

Covers the breadth of the

topic without being

superfluous

Considers multiple

perspectives;

Thoroughly delves into

the issues/questions;

Thoroughly discusses

facts relevant to the

issues

BUSI 640 – Individual Assignment Brief 10

Integration

of all

Elements of

Reasoning

Fails to draw

conclusions or

conclusions rely on

author’s

authority rather than

strength of presentation;

Draws faulty

conclusions; Shows

intellectual dishonesty

Formulates clear

conclusions with

adequate support

Assimilates and

critically

reviews information,

uses

reasonable judgment,

and

provides balanced, well

justified conclusions

Internal

Consistency

There is little

integration across

the sections of the

paper.

Several inconsistencies

or

contradictions exist.

Few of the issues,

recommendation and

explanations make

sense and are well

integrated.

Sections of the paper are

generally well

linked/connected. Only

minor contradictions

exist. Most of the issues,

recommendations and

explanations make sense

and are well integrated.

All sections of the

paper are

linked. There are no

contradictions in the

writing. All issues,

recommendations and

explanations make

sense

and are well integrated

Values: Level 1: 10%, Level 2: 50% and Level 3: 100%

Grade Point and Letter Grades:

DESCRIPTOR GRADE

Exceptional: Normally achieved by a small minority of students who have consistently exceeded performance expectations in all evaluation criteria.

90-100% A+ (4.33)

Excellent: Demonstrates a comprehensive knowledge and understanding of subject matter and achievement of learning outcomes at high levels of performance in almost all of the evaluation criteria.

85-89% A (4.00)

Very good: Demonstrates a comprehensive knowledge and understanding of the subject matter and achievement of learning outcomes at well above average levels of performance in most of the course evaluation criteria.

80-84% A- (3.67)

Good: Demonstrates substantial knowledge and understanding of the subject matter and achievement of learning outcomes at average to above average performance levels in most of the course evaluation criteria

76-79% B+ (3.33)

72-75% B (3.00)

BUSI 640 – Individual Assignment Brief 11

Satisfactory: Demonstrates sufficient knowledge and understanding of the subject matter and achievement of learning outcomes at average levels of performance in most of the course evaluation criteria.

68-71% B- (2.67)

Pass: Demonstrates acceptable knowledge and understanding of the subject matter and achievement of learning outcomes at low to average level of performance in many of the course evaluation criteria.

60-67% C (2.00)

Fail: Unacceptable performance in most or all of the course evaluation criteria

0-59% F (0)

Given the nature of “relative grading” (competition), your grades will normally follow

a normal distribution curve which means Grade A and A+ will be very rare and few as

will Fail Grades.

Step 7. Complete and Sign the Academic Integrity Declaration Form.

Please fully complete the Assignment Cover Sheet including the Academic Integrity

Form. (a copy is on the last page of this brief.) An electronic signature is acceptable, or

you may physically sign and scan. Attach a signed copy of this cover sheet to the final

document before final submission.

NB: Screen shot the completed cover sheet and insert into the appendix of the

completed assignment. Do not insert as a document as it will drive up the Turnitin

Similarity score.

Step 8 . Put Through Turnitin With a Similarity Score of 20% Or Less.

If the Turnitin similarity score is greater than 30% it is an automatic failure.

Between 20% and 30% incurs a penalty in marks and under 20% is fine. Please do

NOT submit the final document until at least 20% or less. You may submit as many

times as you wish in Turnitin, until you get it below 20%, before the final deadline.

This course requires you to submit your assignment in electronic form. The electronic

material will be submitted to a service to which UCW subscribes, called Turnitin. This

is a service that checks textual material for originality. Turnitin.com is used increasingly

in North American universities. For additional information please visit:

https://turnitin.com/static/resources/documentation/turnitin/sales/Turnitin_FAQ_Questi

ons_and_Answers.pdf

BUSI 640 – Individual Assignment Brief 12

Having competed the Academic Integrity Certificate in Step No. 1 and you are still

unsure what plagiarism means, then please visit www. Plagiarism.org

The Turnitin Company has recently re-launched Plagiarism.org, an educational and

informative resource on plagiarism and best practices for ensuring originality in written

work. This site, geared toward students and writers in general, offers a wealth of

information specifically about plagiarism, as well as information on how to properly

attribute and cite sources. On Plagiarism.org, you'll also find an "Ask the Experts"

feature, FAQs, and a resource section with downloadable handouts. Also please visit

the UCW Library website.

On the Moodle page for this course and assignment you will find the location where you

upload the assignment to Turnitin.

If you look at the assignment of a previous student who took this course, even just as a

reference, this is still plagiarism and cheating. Always use your own words and your

own voice as its your assignment and your ideas only. Even if your English is not

perfect it is always best to put in your own words rather than risk breaching academic

integrity. During exam, you’re not allowed to look at other people’s work under any

circumstances and the same rules apply for assignments.

Consequences and Penalties of Plagiarism:

• Explicit:

o 1st Offense: Zero on the assignment and one strike on your permanent student

record.

o 2nd Offense: Automatic failure of the course

o 3rd Offense: Expelled from the school

• Implicit

o UCW is a relatively small academic community of faculty and students where

everyone knows each other. Any blemish or damage to your reputation and your

personal and academic integrity will impact your professional standing and future

academic and professional options.

o If you are found guilty of cheating, you will be labelled as a “cheater” and you will

carry this reputation for the rest of your stay in this school and it may appear on your

academic record/transcript when looking for academic references in order to pursue

further studies and or when seeking employment.

Troubleshooting Turnitin:

If you encounter difficulties with your Turnitin submission, try one of these two

strategies (solves it 99% of the time)

1. Wait an hour or two or three and try submitting again

2. Try using a different web browser or computer.

Important: Please note the Instructor has no control or authority over the Turnitin system

so they are unable to help you if you have trouble with submission. You must contact

BUSI 640 – Individual Assignment Brief 13

the IT department. So, allow sufficient time for any obstacles or delays. It is wise to

submit your assignment couple days before the due date, so you still have time to fix it

if you experience submission problems. If you submit your assignment at the last

moment and experience submission problems, there is nothing the instructor can do, and

you will incur a penalty for a late submission. If you email an Instructor on the weekends

with problems, they will not be able to reply to you until Monday. So, resolve issues in

a timely manner before the weekend and during the office hours of the Instructor and

UCW IT Department.

Turnitin Similarity Score 20%:

You may upload your assignment up to three times maximum, before the final

submission deadline so that you are below the 20% comparability score.

An assignment with a comparability score of greater than 20% will be penalized. So

please ensure you have a score of 20% or less before final submission.

Between 20 to 30%: A deduction of up to 30% of your grade will be made depending

on the case.

Over 30% is an automatic failure of the assignment and this will be reported to the

Head of Department for review and further action and possible sanctions.

If you use Grammerly as an initial check for similarity score, remember that Turnitin

will add a minimum of extra 15%-20% to the score you get from Grammerly so don’t

rely on it or trust the result.

If you believe you completed an honest assignment but still went over 20%? Then you

need to revisit your refences. If you did an inadequate job of researching for

references, you will end up including many references that other students have already

used, and this will increase your similarity score. There are millions of articles

available to enable you to complete a robust and rigorous literature review and a

systematic research process. Consult the UCW Librarians for help. They are the

experts on finding resources and hey are they to help you and make you a better

researcher.

If you go over 20% regardless of the reasons, penalties will apply and if you exceed

30% you will automatically fail the assignment.

Tips on Lowering Similarity Scores

1. No direct quotes from references (not even one sentence). Always paraphrase

everything and include proper citation. It is only fair that you acknowledge and give

credit to where you got the idea or concept from.

a. In other words, DON’T COPY ANY QUOTES from the references.

b. DO NOT directly copy the assignment questions to your assignment as this will

increase your similarity score.

2. Carry out a comprehensive review in researching so your references are not going to

overlap with other students’ assignments,

a. If it only took you 30 minutes to find a particular reference, chances are very

high that previous students already used those so if you use the same reference, it

BUSI 640 – Individual Assignment Brief 14

will increase your similarity score. That is why Google Scholar should not be your first

port of call.

b. Avoid searching through Google and even Google Scholar and don’t include online

news articles and magazines.

c. Go to the library (not just our school but also other libraries) and search for

books

d. Search for online for peer reviewed journal articles from scholarly portals and

databases such as EBSCO and JSTOR

e. Sign up for “Journal Article Alerts” from such journal article publishers as “Wiley

Online”.

Step 9. Submit the Assignment, Online Via Student Portal(Moodle) by the

Stipulated Deadline.

The stipulated deadline for this assignment is on the cover page as well as in the

syllabus. Please double check the date and submit on time. Put the date in your cell

phone calendar. Please build sufficient time into your planning to allow for Turnitin to

produce a comparability report and % in time.

Submit on the Moodle page for this course section, on the Turnitin link.

Late Assignments will be penalized at a rate of 10% of the final assignment grade, per

day.

Start Your Assignment NOW! - One Step at a Time!

Do not wait until your assessment topic is covered in a lecture, if applicable, as it may

be too late. So, start your essay NOW with planning and information gathering. Work

on it every day, even if only for 15 minutes.

Be pro-active in your planning and not to rely on JIT (Just in Time) or last-minute

syndrome which is often part of the deadline-procrastination doom loop. Please read

these articles below to gain more insight into the psychology of procrastination and the

negatives of a last-minute approach to work.

1. Thompson, Derek (2014) The Procrastination Doom Loop—and How to Break It?

Delaying Hard Work is All about Your Mood. In the Atlantic August 26th Access full

article at:

http://www.theatlantic.com/business/archive/2014/08/the-procrastination-loop-and-

how-to-break-it/379142/

2. Jaffe, Eric (2014) Why Wait? The Science Behind Procrastination: After a Long

Delay, Psychological Science is beginning to Understand the Complexities of

Procrastination in Observer-Association for Psychological Science Access full article

at:

http://www.psychologicalscience.org/index.php/publications/observer/2013/april-

13/why-wait-the-science-behind-procrastination.html

BUSI 640 – Individual Assignment Brief 15

How to Create Instant Motivation and Break the Procrastination Habit

https://www.youtube.com/watch?v=8d7hf11XQns

Marking/Grading and Feedback Timeline:

Assuming a class size of 20 students it will take two weeks for the Instructor to grade

your assignment.

Feedback from the Instructor will be posted under the “feedback” section on the course

website.

Instructor, Contact Details and Appointments:

Dr. Pauric P. O’Rourke

PhD, MSc, MBS, LLM, B.A, CTLHR, PGC (Blended Learning), Fellow HEA, CMBE,

CPHR (Canada), SPHR (USA), Chartered MCIPD (UK)

E-Mail: MyUCW e mail.

If you wish discuss any issue with the Instructor please speak to them before or after

class and see the designed Office Hours posted on Moodle. If at all possible, face to

face communication is easier, quicker and clearer. If you need to set up an appointment

to meet in person with the Instructor please give adequate notice and indicate at least

two suitable times. Please use the e mail message facility in Moodle or MS Team/Zoom

if you have to communicate in writing with the Instructor.

E-Mail Etiquette:

If as a last resort, you choose to contact the Instructor by e mail, please ensure that the e

mail is written in a professional, courteous and business-like manner with proper

business English and format, such as Dear Pauric and Best regards etc. Cell phone Text

English/Slang is not acceptable. Failure to do so, will mean that you will not receive a

reply. Sending of any inappropriate or disrespectful communication, attachments or

commentary via e-mail or any form of social media, such as Twitter etc, will be

automatically reported to the University authorities for further action and possible

discipline and sanction.

When the Instructor answers your e mail and addresses your issue, it is considered

professional courtesy and basic good manners to reply with an e mail of thanks and

appreciation.

*****

BUSI 640 – Individual Assignment Brief 16

Appendix A:

BUSI 640 – Individual Assignment Brief 17

Appendix B:

STUDENT INDIVIDUAL ASSIGMENT SUBMISSION COVER PAGE

(screen shot into the final assignment to avoid inflating the Turnitin similarity score)

ACADEMIC YEAR 2021 – WINTER TERM

DEGREE PROGRAM: __MBA__________(VAN 0 ?)_______________

BUSI 640 – CONSULTING PRACTICE

INDIVIDUAL ASSIGNMENT SUBMISSION - 25%

NAME: ________________________________

STUDENT REGISRATION #: ___________________

WORD COUNT: ___________________

( excluding references/bibliography and appendices)

INSTRUCTOR: DR. PAURIC P. O’ROURKE

ACADEMIC INTEGRITY DECLARATION:

I fully understand that plagiarism is a serious offence and I have read and understood the University’s

policy on plagiarism and academic integrity. I fully understand the consequences in terms of penalties

and sanctions that may be imposed by the University if I have not identified and properly attributed

sources that have been used, referred to or have in any way influenced the preparation of this

assignment. Furthermore, I fully understand the consequences in terms of sanctions and penalties that

the University may impose if I have knowingly allowed others to plagiarise my work in any way.

I hereby declare that this assignment is solely my work based on my personal study and /or research

and that I have acknowledged all material and sources used in its preparation. I also declare that this

assignment has not been previously submitted for assessment by me or by any other student at this or

any other University or college.

Signed: _____________________________ Date: _________2021_

(Electronic Signature is acceptable)