assignment

Marketing Plan Final Paper Basic Outline

Part 1 (Individual Assignment)

Company name: Liquid Tea Bar

(Following could be not available or recommended)

Street address : 4414 University Pkwy #B

City, state, ZIP : San Bernardino, CA, 92407

Business phone: (909) 473-7879

Website URL: https://www.facebook.com/liquidteabar

Email address: [email protected]

· Industry History

· Market and Industry Definition: Bubble Tea, Juice Bars & Smoothies, Tea Rooms

· Major Competitors and Descriptions: Nearby milk tea shops and coffee shops

· Competitor Strategies and niche: Competitors include Starbucks, Dairy Queen and Tea Terminals. And niche is CSUSB students and some young people who like to drink milk tea and milkshakes

· Product History

· Product features: Some drinks

· What problem does product solve: Thirsty

· Product Category Sales: Some drinks include milk tea, coffee, shakes and smoothie

· Previous Performance Versus Competition History: Sales are very good, especially for many Chinese people. There's A lot of competition with Tea Terminals

· Estimated Market Shares: 60% milk tea sales around CSUSB campus

· Company History

· Start: 9/13/2018

· Size: It was a small shop with three employees

· Major changes: Added delivery service

· Mission & Vision statement: Add more stores and expand the scope of business

· Who is in charge today: Tian

SWOT Analysis (Shenhao Sun)

·      Internal Factors 

o   Strengths

o   Weaknesses

·      External Factors 

o   Opportunities

o   Threats

 

FACTOR	The Business	Competitor A	Competitor  B	Competitor  C	Importance to Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company Reputation
Location
Appearance
Sales Method
Credit Policies
Advertising
Image