Strategic Business Plan Report

MGB3684 BUSINESS STRATEGY INDIVIDUAL ARGUMENTATIVE ESSAY FEEDBACK GUIDE

STUDENT NAME: ___________________________________________________ COMMENTS

INTRODUCTION: 10%

(Purpose of the essay; company background;

statement of position; outline of the essay)

BODY/DISCUSSION: 60%

(Application of relevant key business strategy

concepts/models/theory; makes reference to

the international context and cross-cultural

factors; demonstrates understanding of

relevant ethical issues and concepts;

integration of relevant literature from

appropriate sources)

CONCLUSION: 10%

(Concise summary of the main points;

consistent with discussion;

implications/significance/ consequences)

EVIDENCE OF RESEARCH: 10%

(Minimum 8 academic journal articles)

REFERENCING: 5%

(Correct and consistent APA style, including

reference list on a separate page, listed

alphabetically, and including only the sources

cited in the essay)

PRESENTATION: 5%

(Quality of expression; logical flow of

arguments; grammar; spelling; punctuation;

evidence of proofreading; professional

layout; includes a signed cover sheet & title)

GENERAL COMMENTS:

GRADE: