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individualanalysis.docDue 4/17/2020
Directions for the Individual Internal Analysis
Your boss has given you the assignment to understand a company. You should choose a company that is not being done by anyone else in your group. You need to do the following:
a. Identify the company’s business model ( how they make money). Give a short history and overview of the firm’s products.
b. You need to do an internal analysis of the firm. Identify their resources and capabilities, and describe their leadership, culture, organization structure, and core competencies.
c. Analyze their current position in the market (market share) and determine what they have in their “luggage or not.” Discuss the major issues facing the company internally. Use the models of Value Chain, Business Model Canvas, VIRO and RBV perspective.
d. Tie the company’s performance using financial and other measures that to the abilities of the firm. You will need to utilize your financial analysis for some of the data necessary to understand how well the firm is doing.
Exhibits that should be attached to the report Value Chain, and VRIO for the firm. It is the quality of data and interpretation which matters. Exhibits should be referred to and discussed in the report. Do not just repeat data, instead analyze and tell your boss what the data means. Use headings to help organize your report. Please make sure you use terms developed in class and from the book. You need to cite your sources of data. Use end notes to cite your sources. Be consistent in your format. You may also include a reference page. The Maximum length is 8 pages with and additional 5 pages of exhibits. What you turn in for this assignment you should be proud to give to any boss.
The report is for a business audience and needs to fit a more business style of writing. Use the following web site for help if you are unsure about business writing style. Use headings to organize your work. http://oregonstate.edu/dept/eli/buswrite/Business_Writing_Help.html
Exhibits, preliminaries, bibliography, footnotes and endnotes, and appendices are not included in the suggested page count. Note that in several instances the Professor/Boss expects the use of exhibits, e.g., financial statements. There are multiple points at which “a graph will speak volumes.” Or a summary exhibit will efficiently summarize a discussion. The page count assumes 12-Point Times Roman font or equivalent, with one-inch margins. Double spacing is easier for the professor to read and make comments. However, generally a professional report will be single (or perhaps one and a half) spacing.
A google.com search is certainly a beginning, but is NOT sufficient. You must use sources such as Hoovers, Standard and Poor’s Net Advantage, Business Insight, Morningstar, ABI/INFORM, Books in Print (any books on the company, its competitors or industry?), Business Source Premier, EDGAR, Wall Street Journal, Business Week, Forbes, Fortune, LexisNexis, Marquis Who's Who, New York Times Article, Mergent, IBISWorld, and Wilson Business Full Text. There are also hard copy references and specialty data bases at the library as well as other sources at local libraries. Please make Limestone’s Business Reference Librarian one of your best friends. Use either MLA or APA format for your Bibliography and make sure you include title, publication, and date.
Certainly the firm is more complex than we can do justice to given our time frame and limitations on our data/information sources. As indicated in the introduction, the purpose of the overall project is to pull on as much of the perspectives as we have learned throughout our formal business training as possible in order to develop a robust understanding of a firm and its environment. As the strategic consultant you are working at very high levels in the firm to help the organization consider its current situation and what it can and should do to be better at achieving its vision/mission/ goals/objectives, an improved strategy, and a sustainable competitive advantage. In actuality such a task would draw on both primary and secondary data and might take a consultant 18 months.
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Suggested Outline of Report Content (Suggested pages of text, about 10-15) |
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Introduction · Purpose of analysis · Overview/outline of written report · Description of the company |
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I. Company/Organization/Internal Environment ( 6-8 pages) **** Major thrust of the paper should be this section)************ · Brief history (suggest including a Time Line as an exhibit) · Vision/mission statements/strategic objectives · Describe products/services/technologies · Organization: · Culture (1/2-1) Leadership (1-2) remember to include analysis of the board. · Value Chain Analysis - · Operations, Marketing, Supply Chain, Distribution · Core competencies and Comparison · |
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· Exhibits |
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· References |
Individual Internal Analysis Report
Name:___________________________________ Firm: __________________
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Strategic Analysis (90%) |
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Category (Weight) |
1 |
2 |
3 |
4 |
Score |
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Overview of the firm history and product, current competitive position. (10%)
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Did not provide an overview of the Firm and Historical Perspective and current situation. |
Provided limited provide an overview of the firm and Historical Perspective and current situation. |
Some details and appropriate facts gave a good general overview of the firm and Historical Perspective and current situation. |
Included good details and appropriate facts for an overview of the firm, Historical Perspective and current situation. |
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Internal Environment – Mission, Vision, Leadership Culture, (25%) |
Analysis did not identify many of the components of an internal analysis or major trends in the company’s abilities and behavior. Limited application of concepts.
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Analysis identified and evaluated some components of the internal analysis, but mainly reported information rather than analysis of the trends and issues in the industry. It is unclear if they understood the company’s leadership, culture or organization structure Data was superficial and they lacked quality and breadth.
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Analysis identified and evaluated most of the major trends and issues utilizing a majority of the internal models. Ability to integrate and synthesize the breadth of data. Analysis began to show depth and quality.
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Analysis indicates a comprehensive understanding of the internal operations and the the ability to utilize the models to build a good thesis of the internal abilities of the firm. They understood the company’s leadership, culture or organization structure It is clear that they understand and could apply the concepts and model.
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Internal Environment Value Chain and VIRO (30%) |
Analysis did not correctly identify the firms abilities or use the models.
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Analysis superficially identified and evaluated some of components involved in the Value chain.
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Analysis correctly identified and evaluated most of firm’s value chian, but limited understanding of the weaknesses of the firm.
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Analysis indicates a thorough understanding of the firm’s abilities both strengths and weaknesses .Accurately demonstrated an understanding of how the models.
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Quality of Data and Analysis 25%
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Report provided little specific industry and firm data. Few observations. Narrow scope. The analysis did not provide a strengths and weakness Limited data sources used and logic is not complete. Lack of understanding of the material. Many logic errors that made following the logic of the write-up difficult.
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Some data, but very superficial. Few observations and little if any interpretation. Identified few abilities and opportunities and threats. The logic was incomplete and had some major holes. Limited understanding of the models. Some logic errors and resulting argument was weak. Few sources.
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Some non-obvious observations, sometimes interpreted well. Good Data and observations, but needs more analysis. Identified some elements The analysis provided adequate rationale for the these. Few logic holes with the beginnings of comprehensive understanding of the firm. Strong argument. Good data.
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Excellent data and well researched, Many issues observed in depth. Reasonable interpretations of observations. Identified a number of abilities and external factors.. The analysis used well-reasoned supporting arguments. Strong understanding of the concepts and the organization. Virtually no logic errors and resulting excellent arguments. Wide variety of sources
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Sub-total for Analysis |
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Writing (10%) |
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Category (Weight) |
1 |
2 |
3 |
4 |
Score |
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Grammar/spel-ling 5 % |
Many errors that interfered with understanding the write-up.
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Many errors, but the write-up was generally understandable.
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Some errors, but the write-up was very understandable.
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Very few errors and very understandable.
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Use of exhibits and bibliography, presentation 5%
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No exhibits included. Disorganized and not clearly labeled sections
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Few exhibits included, but only general reference made to the exhibits. Some organization (headings, labels, table of contents, framing paragraphs)
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Appropriate exhibits included each of which was referred at an appropriate point in the write-up. Good organization (headings, labels, table of contents, framing and summary paragraphs )
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Included exhibits that were very well designed and each was skillfully used in reinforcing the arguments in the write-up. Good organization (headings, labels, table of contents, framing and summary paragraphs )
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Sub-total for Writing |
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Total |
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