Marketing Strategy

Include the following sections in your assignment paper:

Section 1 Include (as a restatement) the marketing objectives as a part of the introduction.

Section 2 Target market considerations

Section 3 Positioning considerations

Section 4 Marketing mix considerations A complete discussion whether your endeavor is product-based or service-based Be sure to include all of the appropriate elements. o Product, place, promotion, price, and people for a product-based endeavor o Product, price, promotion, place, people, physical evidence, process, and productivity for a service-based endeavor Briefly summarize how these sections will work together

Section 5

References Provide appropriate references for all outside sourced information included in this assignment. Use APA style for both the in-text citations as well as the corresponding references entries. Remember, with limited exceptions, every in-text citation must have a corresponding entry in this references section. See the appropriate section in Student Resources within this course for additional information related to the APA style of writing (Writing Resources: APA). Although there isn’t an expected minimum number of in-text citations or references required for this assignment, a good benchmark to consider is at least two citations. One of the citations may be the course textbook, if appropriate.