pr 2

In Chapter 10, Social Media, on page 225,  under Pick of the Literature, the author recommends you to read the book : Social Media and Public Relations  by Deidre Breakenridge. I truly hope that you buy this book and read it this summer. 

For this extra credit opportunity, you need to: 

· Watch this video:  The Future of Communications – PR 2.0 by Deirdre Breakenridge I #FutureComms14 (Links to an external site.)

· Familiarize yourself with Deidre's PR Strategies Blog:  https://www.deirdrebreakenridge.com/blog/page/2/ (Links to an external site.)

· Based on the video you've watched and her blog, explain what Public Relations 2.0 is in a paragraph of a minimum 100 words. You can write more than 100 words if you want to, but the minimum is 100 words to receive the 20 points. In this paragraph, use the 8 new practices that social media introduces to the profession of PR based on Deidre's work.