Prompt Below

INBS 349-01 Fall 2019 Term Project

Student Name________________________________________________________

Title of Project_________________________________________________

Select an international marketing topic or select a brand and discuss how the company markets around

the world. This could either be an American or foreign company as long as the brand is discussed on a

global basis. The brand can be consumer or industrial goods or a service. The paper should be no less

than 10 pages typewritten with a bibliography-MLA format.

The Project Title must be submitted no later than 9/25 for approval.

Date Approved___________________________________________

N.B. Domestically, a marketing manager concentrates on the four P’s (product, promotion, pricing and

place) as well as monitoring what key competitors are doing with their 4 P’s. Internationally, you must

also be aware of the economic, cultural, legal and government issues within each country that you are

investing marketing funds. Finally, it is important to cover how the brand uses segmentation, targeting

and positioning in its marketing effort.

The paper is due the week prior to the final exam (12/11). You need to submit the paper online in Safe

Assign and bring a hard copy to class on 12/11 which will be graded and returned to you the following

week during the final exam.

Another approach to this project would be to select a region of the world that the company wants to

penetrate and do an analysis on this portion. For example, select the Latin American or European region

and evaluate the key potentials for a market entry.

Please avoid the following Brands: Apple, Coca-Cola, Google/Alphabet, Amazon, Starbucks, Disney,

Facebook and McDonald’s.