project
IMPORTANT INSTRUCTIONS READ ALL THAT IS BELOW
WE are RECREATING the NFL PRO BOWL GAMES WEEKEND
Down below is everything needed to know and Bid process that we used
Location where we want to host it
Inglewood California ( in new football stadium being built )
-BID process to why
Where the NFL all-Pro games weekend will be held and why we think this city is best for the events and game to take place.
1. Inglewood has City of champions transport from LAX to the stadium to get athletes, families, and fans to the stadium smoothly and quickly
1. There is Parking near stadium but if trouble having parking close is a problem then issue eliminated with LAX airport transportation
1. There is Entertainment nearby the stadium so on the way to the stadium you have things to look at an enjoy
-Some cool things around the stadium is that they have Hollywood park racetrack along with a Aquarium of the pacific.
-The Inglewood park cemetery is also a historic area to visit.
-You also are Close enough to the water where water events could be held outside of the LAX airport and enjoy the beach as well.
There is Plenty of housing in the city which includes 36 hotels in Inglewood for champions, their families, and fans.
1. Having a Close airport provides an easy way to get everyone there (fans, athletes, and families)
- having a Public transport takes away the stress of having to find parking near the stadium or stressing being close so you don’t have to walk far
What to Include is below read all
SPM 332 Sport Marketing Event Project Items to include: • Mission statement for the event • Program Goals • History- keep it brief but up beat • SWOT Analysis • Target Market • Marketing Mix- 4P’s • Marketing Strategy: (examples: fundraisers, events to market the Big Event, merchandise, etc.) • Create a Prezi or Power point to target all of this (similar to a commercial) • Pre-event marketing {capture the interest of consumers} o Blogs or Social Media samples o Sponsors o Tourism ▪ Who? ▪ What ? ▪ How? • Event itself o Emails o Press releases o Blogs o Sponsors
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Your assignment will be graded based on this rubric. |
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