ESSAY 8

Implementation Plan

Antonio Strickland

Columbia Southern University

20180302

Case Study

Introduction

The organization that I selected is Starbucks. Starbucks was established in 1987 by Howard Schultz in the United States. Starbucks is one of the biggest retailers and roaster of coffee business across the globe with more that 17,000 in the world. The organization has the fasted growth rate across the worked due to their effective strategic and joining venture with other shops or retailer in other countries (Collins, 2010). The corporate cultures which is multidimensional that is sued by Starbucks facilitates their achievement of competitive edge in the market. The organization focuses on allotment mission with collaborators to develop values and prestige to attaining set objectives in unison a cross the world. In this paper I will present paper I will provide the organization strategy, mission and structure that have facilitated the development and growth of the organization in the long run.

Business strategy

Starbucks incorporates some of the effective and well throughout strategies in order to ensure they achieve and maintain good competitive advantages in the market. The organization utilized the differentiation strategy which enables them to be unique and exceptional from the other competitors. The organization ensures that they receive the best quality of roasted coffee in the world as well as the best coffee making machine for the best interest of the clients. The design, location and decoration in their store provide an exceptional atmosphere that makes the customer more relaxed and attracted to the organization. Furthermore, the organization has invested more on training the employee better customer care services which is the key positive aspect to achieving loyalty and good public images from the customer.

Mission

The organization mission statement provides the direction and motivation to achieving success in the market. The organization second and current mission is "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time". This statement provides the insight of what the organization does in their operation across the globe. The organization nurture and provide a conducive environment for their employees which is also extended to the public or customer as well. The one cup and one neighbor at a time present the organization impact to the customer, employees and the general environmental aspect in the society via their social responsibilities activities. The positive aspect of the mission is to ensure that hey are growing together with the society at large through their day to day services.

Organizational structure

The organizational culture presented in the organization greatly contributes to the rate and ability of the organization to achieve competitiveness in the market. Starbucks Coffee’s organizational structure develops to handle the requirements of the organizations. This structure provides reinforcements to the organization’s aims in worldwide expansion and diversification. The structure are categorized in functional structure, geographical divisions, product based divisions and team divisions (Espejo, 2008). The organization structure division in Starbucks enables the organization to develop strategies that will match and be effective in various geographical locations and incorporate inclusive or cross cultural practices for the best interest of the organization and the society at large.

The company’s short-term and long-term goals

The short-term strategy for Starbucks is the making the organization the third place for individuals in the community and also more inclusion of the SWOT and five forces model in identifying more strength and opportunities for the organization future competitiveness. The long-term goals are expansion strategy to tea industry and development of healthy coffee products. Also the organization aims to have more that 40,000 cafes across the globe.

Ways to improve the strategy, mission, and organizational structure

The organization need to improve and develop strategies that will ensure their strategies are long term and can be sustained in the long run as new product or competitors might infiltrate the market with better products and services. Continuous SWOT, porter’s and PESTEL analysis will help in coming up with updated strategies for the organization. The organization can incorporate more details on their mission statement in order to show they will provide the nurturing and togetherness in the society (Juan, n.d.). Frequent training and educational programs in the organization can facilitate better organization al structure activities that will maintain and direct the organization to competitiveness in the market.

References

Collins, H. (2010), Starbucks Aiming to get More Products into Grocery Stores. Retrieved August 26, 2010, from http://www.dailyfinance.com/story/company-news/starbucks-aiming-to-get-more-products-into-grocery-stores/19599998/

Espejo, C. (2008). Starbucks' Competitive Advantage By: Claudia Espejo. Retrieved August 28, 2010, from http://team4ucf.wordpress.com/2008/07/18/starbucks-competitive-advantage-by-claudia-espejo/

Juan, R.S. (n.d.) The Starbucks Business Plan - Howard Schultz and Starbucks. Retrieved August 22, 2010 from http://www.gaebler.com/Howard-Schultz-and-Starbucks.htm