Business-Level and Corporate-Level Strategies

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Impacts of Globalization and Technology on Apple Corporation

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Globalization and technology have played a crucial aspect in defining most modern business enterprises. This definition has been realized through globalization, influencing numerous factors contributing towards any business success. For example, technology has reshaped the relationship between customers and most enterprises by making it easier for the two to interact through e-commerce platforms and interactive feedback through various social media platforms. Secondly, globalization has defined many business activities by influencing their long-term success by making it possible for different forms of stakeholders in the name of investors from different parts of the world to buy stakes. One of the companies that have been greatly impacted by globalization and technology is Apple Corporation. This discussion explores how apple corporation has been impacted by technology and globalization. Secondly, it highlights how the corporation could earn above-average returns through resource models, vision and mission statements, and stakeholder influence success.

Globalization and technology have played a crucial impact in defining some of the success mechanisms of Apple corporation. According to Eroe Consulting (2017), one of the major influences of globalization on apple company is the aspect of free trade. Through Free trade that has been brought about by trade blocs and friendly exchange of goods, Apple has been able to expand its territories to other markets such as Africa, Asia and the European Union. Secondly, information influx as a form of globalization has also greatly influenced the success of apple corporation. Through information movement, the company has been able to know the needs of various markets and consumers. This aspect has led to the company developing those products that satisfy the specific needs of a given customer base. Technology has also played a significant impact on the successes of apple as a company. According to Lombardo (2019), the increasing need for technological integration has played a crucial part in influencing some of the innovations made by apple. For example, the company has numerous suppliers who make crucial parts needed by apple. For instance, Intel, the largest semiconductor chip manufacturer by revenue, has a great business partnership with apple that benefits both companies. Secondly, the growing demand for mobile phones as a technological factor has also steered apple corporation towards success. Presently, apple ranks as the largest mobile phone manufacture and seller in the United States. The company also has a diverse market presence in other parts of the world, such as Europe, Australia and Asia, where there is a high demand and usage for their famous iPhone mobile gadgets used for communication. Through technology and globalization, apple corporation has been able to rank as one of the biggest global players in the mobile phone gadget industry.

Apple corporation as a company can earn the above returns should the company choose to apply the organization and resource-based model. According to Poudel (2016), the industrial organization model dictates that firms can research the external environment successfully. This aspect will give them the foundation for choosing an attractive industry and implementing the appropriate strategy to earn above-average returns. For the case of apple corporation, a study of the external environment will lead to the company considering the economic welfare of their customers when it comes to making their products. This aspect will lead to producing those products that are likely to be afforded by all segments of their target market, thereby influencing an increased sale. For example, the company can employ an industrial organization model in increasing its sales in either the African or Asian markets to rival Chinese and Korean players such as Samsung and Huawei.

On the other hand, the resource-based model stipulates that the success of a firm depends on its unique resources rather than on industrial characteristics. In this aspect, maple companies can choose to influence their returns by harmonizing their resources to target more consumers instead of other players. For example, the company can venture into other products apart from the mobile phone and gadget industry. Through the different aspects of innovation, say, acquisition of an e-commerce retail chain, apple corporation can earn above-average returns because they will have diversified their services and product line.

The mission and vision statement of apple corporation has a direct impact on its success. Apple mission statement reads " to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.""" this mission statement touches on the possibilities of an emerging changing landscape of the business. For example, it shows that the company is ready to recognize some of the trends in the consumer electronic industry, thereby ensuring that every time there is a need to try new things, the company will not hesitate. The company's vision statement reads, "to make the best products on earth, and to leave the world better than we found it.""" this statement gives the company the crucial social responsibility that it needs to create in the eyes of the consumers. Through this credibility, it becomes easier for most consumers to want to associate with the company than others, thereby influencing its success positively.

Stakeholders of the company also impact the overall success. According to David (2020), the company has two categories of stakeholders- internal and external. The main internal stakeholders include shareholders, employees, the board of directors and the company executives. The company executives and the directors are charged with creating policies that are favorable to the working conditions and mechanisms of the company. These are the people who will determine whether the employees and the shareholders will stick with the company's objectives. The employees are the ones charged with implementing and executing the necessary policies to steer the company ahead. The employees' input through innovations, designing, and marketing have ensured that the company is on good terms with its customer base, thereby creating a positive rapport that leads to success. Any slight change or mistake on the side of the stakeholder along the chin is likely to have a devastating consequence on the company's overall success. For example, suppose the executives develop a policy that will negatively limit innovation by the employees. In that case, products entering the market will not be desired by the customers, thereby giving leeway for other players to invade Apple’s market niche. The external stakeholders include customers, suppliers, competitors, pressure groups, local communities, and the government (David, 2020). This group also plays a crucial aspect in influencing numerous ways the company stands to gain success. For example, it is the customers who have the final say on the success of the company through buying the company’s products. The government plays a crucial part in this success by providing a favorable working environment in the form of policies that enable the company to work without interference or disturbances. The suppliers such as intel provide for the needed raw materials while the local community ensures that the company is in line with corporate social responsibility.

Globalization and technology have played a crucial aspect in defining most modern business enterprises. Apple corporation remains one of the companies that have benefited from these two essential aspects of the contemporary world, which have positively redefined their success. By blending technology with their stakeholder roles, mission and vision, and the working model, the company has realized a great stride that few companies can match.

References

David, J. (2020). Stakeholders of Apple (Analysis of Apple's stakeholders). How and What, September 19, 2020. https://howandwhat.net/stakeholders-apple-analysis-apples-stakeholders/

Eroe Consulting (2017). Evaluation of Pros and Cons of Globalization. Updated March 5, 2017. https://www.eroe.co/

Lombardo, J. (2019). Apple Inc. PESTEL/PESTLE Analysis & Recommendations. Panmore, June 9, 2019. http://panmore.com/apple-inc-pestel-pestle-analysis-recommendations

Poudel, P. (2016). The Resource-based model or I/O model. Which model is the best to choose your personal strategy? Linked In March 1 2016. https://www.linkedin.com/pulse/resource-based-model-io-which-best-choose-your-personal-pratik-poudel/

Rowland, C. (2020). Apple Inc.’s Mission Statement and Vision Statement (An Analysis). Panmore September 23, 2020. http://panmore.com/apple-mission-statement-vision-statement