This website can be made effective if it gives both positive and negative impact of advertising on culture and society. The website should acknowledge positive impact of advertising like encouraging freedom of speech hence promoting social change. People are given room to make their choice. Advertising increases competition which in turn forces companies to produce products of high quality that meet needs of the consumers. Advertising also creates universal appeal by going beyond cultural differences. Advertising is important to the general public in terms of health, safety and national security. For example, information about diet that prevents cancer can be passed to the public through advertising. Advertising should take into consideration differences in culture. This should be considered in form and content of advertisements. It is important for international advertising to consider diverse cultural values in order to be effective. Product marketed to domestic audience should not be assumed to be viable to international audience since it can be ineffective. Successful advertising convinces people to accept the product is meant for them. They should feel that buying it they gain in terms of status, lifestyle and convenience.
References
Pollay, R. W., & Gallagher, K. (1990). Advertising and cultural values: Reflections in the distorted mirror. International Journal of Advertising, 9(4), 359-372.
https://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/
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IMPACTOFCULTURALADVERTS2.docx
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