ppt project
ashiaf
IMCCampaignPrez__Trolli__StudentExample.pdf
Current Advertisement
Why is the ad weak?
● Message is unclear
● Makes the candy look unappetizing
● Doesn’t show the advantage/benefit of the product
● It’s hard to understand the commercial because it’s seems to be all over the
place
● Doesn’t show the candy being eaten or enjoyed
Link: http://www.ispot.tv/ad/7893/trolli-sour-brite-crawlers-minis-disection
New Tagline: Let the GUMMINESS Crawl to You
Keeps the “weird” theme, but relates to Trolli’s products
Describes the texture of the candy
Focuses on product
Excitement
Old Tagline: Weirdly Awesome
● Old tagline is too vague
● Doesn’t focus on the product or what the product really is
Storyboard
Young man walks
into living room He sits down and
turns on TV
Opens a bag of Trolli
Sour Brite crawlers Gummy worms start
to crawl out of bag Drops bag on the
ground in shock
Worms begin to crawl
towards him
Worms climb up his
shoulder
Worms cover his
head while climbing
He eats one off his
head and enjoys it
Ending shot of logo
and tagline
Website
Enter your Gumminess
vine on our website!
Winner’s vine will be
shared on all of our social
media platforms and win
$200. Make sure to
#vineyourgumminess.
You can find more details
at www.Gumminess.com
Current website:
http://www.weirdlyawesom
e.com
Let the Gumminess
Crawl to You
Vine Fan Video Campaign
Using the hashtag #vineyourgumminess, Trolli fans can
create their own Vines of Trolli gummies. Videos must
incorporate the slogan “Let the GUMMINESS crawl to you”
and must include some type of Trolli candy. Extra points for
weirdness & creativity!
Over 3 months, 1 winner of this contest will be determined
each month by overall shares, likes, and Trolli’s opinion of the
video. Winners’ Vines will be shared on all of Trolli’s social
media platforms and winners will each receive $200.
Let the
Gumminess Crawl to You
