integrated marketing communication
rmartinez1206
IMCActivityExamples.pptxIMC Activity Examples
MKT301
As part of your marketing plan you are required to create a promotional plan as described in the instructions. There are two parts – the creative brief that explains the action item or activity and mock-ups of your ads or promotional materials as shown in the following examples. As you’ll see – most of these are nothing more than PowerPoint slides created by students like yourself taking MKT301. You are not expected to be design experts or graphic artists. Your instructor simply wants to see that you can demonstrate the concept of matching message, imagery and choice of media to your target audience. Be creative and have some fun with this!
The first few are for a non-profit providing low cost spay and neuter services. The first two are print ads and the second two are billboards. The last is a direct mail piece for a fundraising event.
Now this is what I call a Mother’s Day
Come on, give her break on Mother’s Day by not letting her become a mother. Spayed kitties live longer and healthier lives and don’t contribute to overpopulation.
Call the Animal Coalition of Tampa today to make your low cost spay or neuter appointment.
It’s Cinco de Meow at ACT
Tampa Animal Coalition performed over 5000 cat and dog sterilizations last year. But the need is so much greater. Your corporate table can help subsidize spay and neuter services to Tampa’s unprivileged kitties and puppies.
Call 813-555-1212 to reserve your table.
Join Mewguel and his friends for an evening of music, food, drink and prizes to help end pet overpopulation.
Date, time, place
Print Ad
5
Low Cost Spay and Neuter
813-555-1212
www.acttampa.org
Billboard
6
Oh boy, oh boy, oh boy I love a car ride!
Neutered dogs live longer, healthier lives and make better pets. Call Animal Coalition of Tampa today for your low cost spay or neuter appointment (sunglasses extra).
Contact information
It may be the most important trip of his life
It’s Cinco de Meow at ACT
Standard 4.5” x 5.75” Coated Postcard
Join Mewguel and his friends May 5, 2009 for an evening to help end pet overpopulation.
Sponsored by Corona Beer and SweetBay
Call 813-555-1212 for Reservations
www.acttampa.org
8
Indicia
USPS non-profit
Call 813-555-1212 for Reservations
Music • Food • Cash Bar • Silent Auction
Animal Coalition of Tampa
1719 Lemon Street
Tampa, FL 33613
MAY 5, 2009 7:00pm
SKIPPER’S SMOKE HOUSE
5000 SKIPPER ROAD
INDIVIDUAL TICKETS $$
COUPLES $$
BUY THREE AND THE FOURTH IS ON THE KITTIES!
CORPORATE TABLES AVAILABLE
ADDRESS BLOCK
9
The next two are for Elder Care, an in-home service for retirees.
Taking care of our parents
Elder Care
“Say No to nursing homes and YES to in-home care”
Call us at 1 800 555 1234
www.eldercare.com
Print ad
Elder Care
We’ll do everything, so you don’t have to!
#momcare
352-555-1212
Billboard
The next two are for Kid Keeper, a device that allows parents to keep track of their kids in busy public places
Kid Keeper, the latest in child tracking technology.
Not only will it keep them safe, but they will love the fun colors and designs.
Call today to receive special pricing!
www.kidkeeper.com
1-800-596-7743
IMC
Print ad, billboard or online ad
14
Print ad or movie theatre slide
The next one is a bit unique. It is a hand drawn storyboard for a YouTube video promoting a summer camps for aspiring film makers. The one that follows it is a print or online ad for the same camp.
This could be you one day…
A summer camp to bring out your creative film aspects and unique ideas. Visit our twitter @BTSFILMcamp
This is an amusing print ad or billboard for a pet boarding or daycare business. Note the cute logo.
The next two are ads for Officer Friendly, a non-profit associated with a police department. The last of the three is another hand drawn storyboard.
The next is a bit more edgy and controversial. The student made this using clip art and then added text in MS Illustrator. This is more complicated than yours will likely be but is a great example of the possibilities.
The following slide is an ad for Gamedate.com, an online dating service for sports fans. This could serve as a billboard, print ad or movie theatre ad among other uses. Just modify the layout to fit the medium.
Got Game?
Gamedate.com
Find Your Match Here
The last few slides are examples of e-marketing or social media.
Social Media: Twitter
Twitter: Tweets
Social Media: Instagram
