Imax case write up

1.

1. Analyze IMAX’s general and task environments. Consider Porter’s 5 forces in assessing the task environment. Identify opportunities and challenges it faces.

2. How would you describe IMAX’s business level strategy? Why? (Please note: we will discuss business level strategy during Tuesday’s class session)

3. How do IMAX’s resources and capabilities support its business strategy?

4. Why was IMAX changing its business level strategy?

5. How would you recommend that IMAX proceed?

· In good faith, justify your answers/recommendations with facts from the case, rather than your personal opinions (questions should answer why?

· Write in a clear manner – your style can be less formal than typical academic prose, but it should be serious and engaged with ideas

· Contain no more than 3 spelling or grammatical errors