Management communication ILT's

REQUIRED READING

Newsom, D, Turk, J and Kruckeberg, D 2010, This is PR: The Realities of Public Relations, 10th ed, Wadsworth Cengage Learning, Boston, USA. Chapter 5, pp. 93–116.

INDEPENDENT LEARNING TASK 12

Focusing on the difference between publics and audiences, think about your own life and work experiences and identity some publics you might be a member of – as a customer or as a member of a social or professional organisation. You can also be a member of a public simply because of your race, religion, sex or ethnic or national origin.