IKEA

IKEA CASE STUDY replies

Camila Arenas Van-Battenburg

Excellent case study analysis, Camila. I must say I enjoyed reading your post. I concur with that the low price coupled with accessibility of their products and outstanding customer service are additional features of IKEA concept which are contributing to creating exceptional value for the customer. As a matter of fact , IKEA has well trained staffs who are ready to assist their customers.

Jacob Seely –

Outstanding case analysis, Jacob. I agree with the primary competitive priority for IKEA is anchored on creating value for its customers by providing high quality products at a low price. Also, IKEA has provides a topnotch customer services for its customers while ensuring accessibility of their products.