Needs Assessment and Market Plan PpT Presentation

IHP 670 Marketing Plan Presentation Guidelines and Rubric

Marketing, while not a formal part of your final project, is an important aspect of program planning, design, and evaluation. In order for your program to be effective, you need to get the word out. This presentation identifies how you plan to do that.

For this assignment, develop a brief presentation demonstrating an effective social marketing plan for your program (identified in Milestone One). This marketing plan should follow the five Ps of marketing:

 Product: What services and/or product does the program offer?

 Place: In what communities or populations will the program be marketed?

 Promotion: What is the social marketing message, and how will it be promoted?

 Price: How much will this program cost the stakeholders—consumers, payers, and employers?

 Profit or Benefit: How will the stakeholders tangibly benefit from the program?

Guidelines for Submission: Your assignment must be submitted as a 2- to 3-slide presentation with at least three sources, which should be cited according to APA style. You may use PowerPoint, Prezi, or another presentation software approved by your instructor.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Product and Place Clearly and concisely identifies product (program) and place where it will be marketed

Identifies product (program) and place where it will be marketed

Identifies only product (program) or place

Does not identify product (program) or place where it will be marketed

10

Promotion Explains methods of promotion for the program, which are innovative and mindful of the target audience and cultural competence

Explains methods of promotion for the program

Briefly explains methods of promotion for the program

Does not explain methods of promotion for the program

25

Price Identifies and justifies a reasonable price range for the program

Identifies and justifies a price range for the program

Briefly identifies but does not justify price range for the program

Does not identify or justify a price range for the program

25

Profit Clearly explains expected profit margin and justifies resource allocation

Explains expected profit margin and justifies resource allocation

Briefly explains expected profit margin and justifies resource allocation

Does not explain expected profit margin or justify resource allocation

30

Articulation of Response (APA Style

and Mechanics)

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%